2023年6月26日发(作者：)

剑桥商务英语中级第四辑真题对话 第四辑Test 1

Selling old stock

The manufacturing company you work for needs to make space in its

warehouse to stock its new products. The company would like to sell off

end-of-range products at discounted prices.

You have been asked to make recommendations.

Discuss the situation together and decide:

 How much discount should be offered

 Whether to offer the same discount on all products

 How customers could be informed of the discounts.

库存积压品处理

你所在的制造公司要清理仓库以便储存新产品。公司想把已停产的尾货打折处理掉。公司要求你们对此提出建议。

你们一起讨论当前的状况，并决定：

 应该提供多大幅度的折扣

 是否对所有的产品采取同样的折扣

 如何通知客户这次的打折活动

【思路点拨】

【词汇&短语】

整理，选出 sort out 区分，区别 differentiate

仓库 warehouse 广告费用 advertising rate

配饰 accessory 亏本 at a loss

过时 out of fashion 替换物 alternative

有吸引力 appeal 传单，散页印刷品 leaflet

营造空间 make space 社区 community

有道理，所言极是 have a point 几乎，实际地 practically

【句型点击】

 常用否定句小结

Little remains to be said. 简直没什么可说的了

I don’t wholly agree. 我并不完全同意

It simply will not do. 那是绝对不行的 I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了

【参考范例】

A: Now, we have to work out a plan to deal with the old stock which has

been just sorted out from our warehouse. We don’t have much time

left; because the new products are suppose to arrive in early next

month.

B: So we have two weeks left and we must hurry up.

C: Most our stocks are clothes and accessories, and they have gone out

of fashion.

B: Yes, fashions changes quickly. So, to appeal our customers, we must

offer great discount for our stock. How much discount would be

appropriate?

A: What do you think to a 50% discount? It’s Christmas season, a big

sale time, discount is everywhere, so we must offer bigger discount

than usual.

B: Yes, I agree with you. The most important thing at this time is to sell

off the stock and make space for our new products.

C: You two have a point here. Anyway, our products are end-of-range and

need to be cleared out soon. But I am wondering whether we will offer

the same discount on all products?

A: I prefer the same discount because people nowadays don’t like to

bother themselves with calculating and differentiating. They are

attracted by a 50% discount. And if they find our products are actually

offered with different discounts, they would feel being cheated.

B: Yes, I feel the same way. 50% discount is easy to catch attention and

easy to handle. We don’t want to get our sales staff confused, do we?

A: All right then, 50% discount for all our stock. Now let’s move onto our

last term. How can we inform our customers the clearance sale?

C: There are many ways to inform our customers. For example, we can

advertise our sale on TV, radio and newspapers.

B: I don’t think we have time for that, you know, there are just two weeks

left, and it takes at least a week to contact the concerned department s

to have our advertisement finally put on media. Then just a week left.

I’m really not sure how much effect it will have on customers.

A: Absolutely. And the advertising rates are high. I don’t think we can

afford that. Our stock is already sold at a loss.

C: Yeah, what you said is true.

A: There’s an alternative, we can print leaflets and distribute them on the

street and in the communities. In this way we can attract a lot of

people’s attention at a low cost.

C: Good idea, and we may also send emails to our customers or publish

the news of our sale on line, and it’s particular free!

B: Wonderful! It seems everything has been work out for selling our old

stock. Test 2

Promoting a new model

The car manufacturer you work for plans to produce a new model and to

target consumers between 18 and 25 years old.

You have been asked to make suggestions for promoting the car.

Discuss the situation together, and decide:

 Which features of a car might be important to the target group

 How an advertising campaign could present the car

 Where you could advertise the car

推出新款车

你所在的汽车生产厂计划推出一款新车， 并将目标人群定为18岁到25岁的顾客群。请一起讨论， 为这款车的促销提出意见，内容包括：

 这款车的那些特性对目标人群来说很重要

 在广告宣传中应该以怎样的形式推出这款车

 广告应该发布在哪里

【思路点拨】

【词汇&短语】

主要使用者 prime user 手机短信 text message

小体积 compact size 配置，装置 outfit

第一印象 at first sight 战略，策略 strategy

【参考范例】

A: That is the most recently developed model of the company. The

target consumers are aged between 18 to 25 years old. Now, let’s

have a discussion about how to promote it. Please fell free to

share with us whatever it is in your mind.

B: At first sight, I’m really positive that the prime user of this model

will be youngster rather than the middle aged. Look! It is of

compact size, yet with modernized outfits, really appealing to

young and fashionable people. I think this is the real pluses of it.

C: You are right. We are probably looking at the best seller of this

season. But don’t forget that our competitors also have launched new models recently. The point is how to do advertising campaign

against them.

A: I think the features of the model just speak for themselves. The

only thing we need to do is try to get our potential buyers to take a

look at the car.

B: We can invite pop stars to present the model, and then the new

model will appeal to the youngsters.

C: Good idea! So we have to design everything on a target-based

strategy. I believe the so called“star effect”will work. According to

a recent survey, the consumers do care about who is presenting

the product. We should take advantage of it.

A: The launching of the new model needs perfect timing. I believe

autumn is a good reason. Because it is a time when students left

college and go forth into the word. Some of them will find

themselves in great need of a vehicle to communicate to their

working cities.

B: Ok, I think we covered this point perfectly. Shall we move on to the

next subject?

C: Yeah. The launching of the new model is also a vital factor. In your

perspective, where should we advertise the car?

A: The feedback from our retailers and the market research indicated

that internet and text messages, instead of trade affairs, are ideal

media for advertising the new the model.

B: It makes senses. After all, our target consumers are young

customers and these guys just can not live without computers

and cell phones. Since they prefer stay at home surfing the

internet and sending text messages, it is not difficult to find our

best channels to launch the new car.

C: You can hardly imagine how fast words can travel in the internet

world in these days. If some buyers think highly of our car and

say something in favor of it in the internet community, lots of

internet users will know it overnight. It is a good choice.

Test 3

Giving presentations

The Managing Director of the company you work for is concerned about

the quality of presentations given by staff at internal and external

meetings.

You have been asked to help organize some training for staff in giving

presentations.

Discuss the situation together and decide:

 Which types of staff would benefit most from this training

 Who would give this training  How to decide whether training has been successful

做演示

你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示的质量。 你已被要求协助组织给予一些工作人员做演示的培训。

你们一起讨论当前的状况，并决定：

 哪些类型的员工在培训中受益最大

 由谁来承担培训工作

 如何确定培训是否取得了成功

【思路点拨】

【词汇&短语】

畅销品 best seller 了不起的 stunning

反馈 feedback 追求，坚持pursue

有效计划 tentative 见解 insight

修改，变动 alternation 声誉reputation

确认 confirm 说服 convince

【句型点击】

 表示让步

Though/although…. 尽管….

Even if/ even though

In spite of…

Admittedly…

【参考范例】

A: The product of our company becomes the best seller in Europe. And

the board is considering establishing trade relations with China and

expanding into the Japanese market. Under this circumstance, we will

need more marketing staff to give presentations. That is why we are

going to have a discussion about how to plan for training for

successful business presentations.

B: We have to draw up a tentative plan for business presentation.

C: Yeah, it is a wise choice to consider every possibility and prepare for it.

Later on, although minor alternations can be made, we can avoid lots

of trouble.

A: I recommend that we can inquire about possibilities of hiring some professional organization for the training. We can rely on interest

reference to figure out how they proceed with the training and decide

which one can be authorized to work for us. B, anything do you want

to bring up for discussion?

B: I agree with this method. As to whom we should invite to give the

training, I think college professors are our best choice. They have

both working experience and academic background.

C: But I have some different views here. If I were you, I would not pursue

that. Although the distinguished professors have stunning academic

background and carry glorious titles, and their insights may receive

great reputation, you have to admit that most of them lack of real time

practice.

A: Personally, I think they can help us in the long run, but since it is an

urgent call, I am apt to choose a professional business presentation

training group.

B: Ok. You convinced me. But I’d like to say that the evaluation is also an

essential part of the plan. I mean how could we know the staff really

benefit from the training or not?

C: Since the staff from the marketing department do business

presentations quite often, I think we can refer to their comment on the

training. If they speak highly of the trainer and give us a positive

feedback, then it means a lot.

Test 4

Trade Delegation

The company you work for is considering whether to send a trade

delegation to a country which is a potential new market.

You have been asked to help plan the trip.

Discuss the situation together and decide:

 What the advantage and disadvantage of sending staff on the trip

might be

 What kinds of information about doing business in the country the

staff need to know before the trip

 What the company should achieve during the trip

商务代表团

你所在的公司计划派一个商务代表团去一个国家去开发那里潜在的新市场。公司要求你协助策划和组织这次计划。

你们一起讨论当前的状况，并决定：

 此行的好处和坏处

 员工在出发前需要了解哪些关于国家的信息

 此行应该达到的目的是什么

【思路点拨】

【词汇&短语】

方案 proposal 优点，加分点 plus

把事情办成 pull it off 保留 retain

悬而未解的 pending 期待 look forward to

快速的 at a quick tempo 设想 assume

让步 make concession 重新调整 readjust

【句型点击】

You are saying……?

It does appear that way.

I’m really positive that….

I would not waste my time pursuing that….如果是我，我不会将时间浪费在这里

Could you please clarify your statement?

Could you go over it again?

【参考范例】

A: Our company is planning to send a trade delegation to Japan to

develop the potential market there. What’s your proposal of the trip?

B: No wonder Jeffery and Thompson were brushing up their Japanese

recently. They said they overheard something about this plan but it

was still a pending issue. Is it too early to plan for sending delegation

there? As far as I am concerned, there is not yet enough market

survey backing up the plan.

C: It might appear that way. But in spite of this disadvantage, we still

ought to do something whereas our major competitors are invading

into the ready market. Anyway, to give it a shot is better than stay

watching. And after all, it is a perfect opportunity to expand our

horizon.

A: I believe the advantage outweighs the disadvantage. Now, we’d better

think about what information about doing business in the country the

staff need to know before the trip and make sure we send a strong

team there.

C: Ok. Let’s make a list of what should be planned in advance. Firstly, I

think the delegation member must have a good command of the language and local business manners.

B: You are saying exactly what I am thinking about. It all depend on the

language communication to inquire about possibilities of doing

business there. So, let’s make it our priority.

C: You just mentioned business manner. I definitely agree with you there.

As an Asian country, Japanese share some culture with china, but we

also have traditions that do not coincide with each other. One of the

objectives of the trip is to give a good impression in the major cities

of Japan. We should make the staff clear about the goal of their

mission and get them fully prepared for this assignment.

A: It is also urgent to come up with what products the delegation should

take with along the trip and in what way they should present them to

the Japanese.

B: Could you go over it again? I didn’t catch up with it.

A: Ok, let me clarify my statement. I mean we should prepare some

products of our company. And we should think about how to promote

them in the Japanese market.

B: Got it. We have to prepare something with real pluses at a reasonably

quick tempo. We can ask our candidates to think about some options.

Personally, I don’t think we should retain the same style. I don’t have

anything in particular in my mind right now, and I can’t say it for

certain off-hand, but I assume that we be a little bit creative on this

issue because we are there to make ourselves being heard and saw.

C: It is your specialist to invent and create. You can be in charge of this

part of the work. I am looking forward to your bright idea.

A: I am into this idea as well. Ok, the last subject of today’s discussion.

What’s your comment on the follow-up steps after the returning of the

group?

B: We can arrange them to report to the marketing department and share

their experience. I’m sure what they saw and left must help to readjust

the marketing strategies.

C: And that will be a great achievement.