2023年7月20日发(作者：)

国家开放大学电大本科《商务英语3》期末题库及答案（试卷号：1380）

题库一

一、 交际用语（每小题2分共，10分）

1-5题:选择正确的语句完成下面对话，并将答案序号写在答题纸上。

1. -Hello, this is Steven Smith. Nice to hear your voice again-Hi, Mr. Smith.

A. Do you know the coverage of your freight forwarding business?

B. Please tell me the coverage of your freight forwarding bus iness.

C. I would like to know more about the coverage of your freight forwarding bus iness.

2. 一Yes, I will try my best.

A. Do you know about business tax?

B. What do you think about business tax?

C. Can you give me a brief introduction about it?

3. - Don' t hesitate to click on our website when you need us.

_Thank you.

A. I can

B. I will

C. I know

一 Yes, certainly. We area medium firm with about two thousand people in two different plants.

A. Do you have nine departments in your company?

B. Could you tell me how your company is actually organized?

C. Can you tell me a little more about the four branch offices?

5. 一 r m afraid we put less emphasis on the overall design of the whole project.

A. This is obviously too heavy. People won， t be able to carry it.

B. We， d better use light ones, They make the audience feel comfortable.

C. Our main goal is to establish our brand name among our target audience.

二、 词汇与结构（每小题2分，共30分）

6-20题:阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题 纸上。

6. Good manners maybe varied_cul tural backgrounds.

A. since

B. because

C. due to 7. I was_devising sales strategies and targets for the West Region.

A. responsible with

B. responsible for

C. responsible in

8. You just send the faulty product back to them and they, it free of charge.

A. will replace

B. replace

C. have replaced

9. The price of comnodities_on many factors like quality, demand, supply,etc.

A. is basing

B. has based

C. is based

10. Your T-shirts found a ready market in the eastern part of our country_2014.

A- on

B. in

C. at

11. Finally,

they return the. _to the people who bought shares in the company.

A. cost

B. price

C. profits

12. We sell insurance cover;your pay will depend on the cover you require.

A. fee

B. fare .

C. charge

13. That is the reason. _weJ ve lost so many cus tomers.

A. wh

B. that C. which

14. I plan to use the media mix to reach our_

A. target market

B. free market

C. stock market

15. r ll_the exchange rate and service charge and then type up the check foryou.

A. makeup

B. figure out

C. carryout

16. We have_in most major cities in China.

A. subsides

B. subsidiaries

C. submits

17. _you have said is very important to us.

A. What

B. That

C. Whose

18. It means you can. online with us.

A. translate

B. transport

C. transact

19. Moreover, reservat ions by credit card four weeks guarantee avai labilityof the room size

required.

A. in advance

B. at advance

C. on advance

20. Our terms of payment are normally 30- day bill of exchange, documents_payment.

A. against

B. for

C. in 三、阅读理解（每小题4分，共40分）

21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Passage 1

These are the latest manifestations of a worry ing obsession wi th e-conmerce and the Internet in

Asia' s largest economies. In March, Bei jing announced its new "Internet Plus” plan to

expandlnternet connectivity. Premier Li, when describing it, brought up the

umobile Internet”,

“cloud computing'', "big data”, “ intelligent manufacturing'' and the " Internet ofThings, ” in a

manner similar to business leaders in America. Nor is this digital obsession restrictedto China.

Indian Prime Minister Narendra Modi's meeting with Mark Zuckerberg at Facebook ' sheadquarters

received as much , if not more, media attention as his address on sustainabledevelopment to the United

Nations days earlier.

The claim that the Internet wll fundamentally transform development is unproven （未被证 实的）and

untested, What is clear is that the Internet makes consumption easier, faster andmore expansive than

ever before. Analysts have thus looked toe-commerce and China， s Internetgiants to help "save" China' s

economic model from slowing down.

By extension, China and India must have “dreams” that are bigger than the Internet. Theyneed to

take the lead in finding a new model of development for the 21 "Century that intelligently make use of

science and technology, but without being seduced by musings about e-conimercethat mask deep structural

flaws of current economic models. Resolving those pressing issuesshould be the real "innovation" that

lies at the heart of any deve 1opment program.

21. Jack Ma hopes e-WTO can help_

A. cooperation between companies

B. success of small business online

C- people look for friends and lovers

22. Digital obsession in the second paragraph refers to_

A. problems caused by Internet

B. trades between China and America

C. passion on Internet business

23. Which is NOT true according to the third paragraph?

A. It is not clear that how the Internet will deeply influence deve 1opment. B. The Internet makes people harder to sell products and buy goods.

C. E -commerce is likely to contribute to China/ s economic deve 1opment.

24. China and India need tc

A. find a new model by using science and technology

B. find a solution to take place of online business .

C. find a cure to deal with diseases in the 21 "Century

25. what is the author' s attitude to China' s development of onl ine business?

A. Negat ive.

B. Positive.

C. Neutral.

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F〃，并将答案写在答题 纸上。

Passage 2

Online banking refers to banking activities that are carried out over the Internet on asecure

website, It developed in the latel990s and grew more popular over the years since itcan make one" s

financial life much easier to manage.

First, you can use online banking to pay your bills. Most banks have a section in whichyou setup

payees. Fill out the information once, you can simply choose that profile every timeyou pay a bill

online.

Second, online banking allows you to access your account history and transactions fromanywhere. It

is the quickest way to check and see if a transaction has cleared your account. Italso enables you to

find out about unauthorized transactions more quickly.

Third, onl ine banking also allows you to transfer money between accounts effectively. Itis more

convenient than us ing the automated phone service- When you setup your onl ine banking, be sure that

all of your accounts at the bank are listed. This will make it easier to transfermoney and make loan

payments onl ine.

Obviously, you need to pay special attention to your safety or privacy using onlinebanking. It is

important to clear your cookies after each banking session, especially at apublic computer. Additionally,

make sure that your password is long enough to prevent it fromeasily being hacked. Never give your onl

ine account infornat ion to anyone else. Check your creditreport regularly. Thus you can protect yourself

from identity theft. 26. Online banking refers to banking systems where you can carryout your business over thelnternet

on any website.F

27. Most banks have a section in which you setup your ormn business. E

28. Onl ine banking is the quickest way to check and see if a transact ion has cleared your

history. F

29. It is more useful and easier than using the automated phone service. T

30. No doubt, you have to keep a special eye on your safety or privacy using onl ine banking. T

四、写作（一篇作文，共20分）

根据要求写作文-一［推荐信］。

［试题］Write a recommendation letter for Li Hua who has been working in your company for5years.

You may include the information below:

•his work experience and strengths .

•his character and personality

• oh is reasons for leaving the present job, etc.

备注翻译：

给在贵公司工作5年的李华写一封推荐信，可以包括以下信息：

•他的工作经验和优势；

•他的性格和个性；

•高职原因等。

答:To whom it may concern:

It' s my pleasure to recommend Li hua to you. He is one of the most outstanding employeesof mine

and has worked in my company for about five yearsLi hua is an enthusiastic and progress ive young man

wi th extremely high potentiality. Duringthe work, he gets along well with his col leagues and has

achieved great resualts. Unfortunately, or the consideration of his family, he had to resign from our

company.

r m certain that Li hua will make great contribution to your company in the future andI strongly

recommend him for this position. Your favorable consideration will be highlyappreciated. If further

information regarding him is needed, please feel free to contact me.

Yours sincerely

题库二 一、交际用语（每小题2分共，10分）

1-5题:选择正确的语句完成下而对话，并将答案序号写在答题纸上。

-According to law, they refer to transportat ion, construct ion, finance, insuranceand the like,

A. Do you know taxable services?

B. How do you like taxable services?

C. What do you mean by taxable services?

2. 一 Good morning. Far East Logistics Company.

- Good morning. This is Maggie Bonner, I would like to know your frei ght forwarding bus iness.

A. May I help you?

B. What do you want?

C. Who is that calling?

3. 一 We would like to place an order for some of your C&. Z desk units.

A- Certainly, we keep a large supply in stock

B. Delivery dates depend on your locat ion

C. We recommend payment by letter of credit

4. -I think a bus stop advertisement is a very wise chance to promote our products.

A. Our products are popular.

B. You said it.

C. I don， t like advert i sement.

5. - Then, what kind of music are you going to have in the background?

A. This is obviously too heavy. People won' t be able to carry it.

B. We' d better use light ones. They make the audience feel comfor table.

C. Our main goal is to establish our brand name among our target audience.

二、词汇与结构（每小题2分，共30分）

6-20题:阅读下而的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题 纸上。

6. T 11. _the exchange rate and service charge and then type up the check for you.

A. makeup

B. figure out

C. carryout

7. You can inform your embassy of your account number so that your money can be, _directly. A. transferred

B. transported

C. transformed

8. Before I came to Beijing, I as an executive secretary with a trading company forone year in

Britain.

A. am working

B. had worked

C. has worked.

9. Headhunters orsearch firms specialize in finding the right person for the rightjob.

A. excessive

B. perspective

C. executive

10. Too many debts in a company easily_bankruptcy.

A. result from

B. lead from

C・ result in

11. A marketer _buyers' needs and desires in order to decide what products to makeavaiTable.

A. focuses or

B. carries out

C. pays back

12. With the RMB account you can_and deposit RMB cash directly.

A. extend

B. wi thdraw

C. complete

13. The total in_logistics in China is still higher than that in many otherindustrialized

countries.

A. fee

C. cost

14. The. _you have with a person determines the kind of language you use.

A. relat ionship B. decision

C. arrangement

15. Ideally a_should be a win-win situation so both you and your customer will probably

have to give in on some points.

A. completion

B. negotiation

C. negation

16. bearing the uncertainties that are part of the marketing process.

A. initiates

B. innovates

C. involves

17. The management style you select willyour people skills and knowledge, and available resources

A. depend on

B. deal with

C. superficial

18. Accounting errors will happen from time to time but many common accountingmistakes_ _with

proper planning and preparation.

A. can avoid

B. can be avoi ded

C. can avoid being

19. Trading globally allows us to expand our markets for both goods and services that otherwise

may not have been. _ to

us.

A. negotiable

B. capable

C. available

20. An example of soft sell is to_free samples to which cus tomers often respondfavorably.

A. distribute

B. distinguish

C. disturb

三、阅读理解（每小题4分，共40分）

21-25题:阅读下列短文，从A、B、C三个选项中选出-一个正确答案，并将答案序号写在答题纸上。 Passage 1

It takes a lot of time and effort to develop and maintain a marketing campaign thatresonates （共鸣）wi th your potential cl ients. However, you should think more about how to developl marketing

campaign. After all, we' re always looking for ways to increase ourcompetitiveness. Here are some

marketing strategies for you to checkout.

Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketingcampaign,

For starters, when you stand side by side wi th someone else, you can del iver bettercontent, If you

are at the top of your business, market ing partnerships are cheaper to maintainyour success and expose

your brand.

Embrace user- generated content. According to a survey of 839 millennials （千万富翁）they spend 5.

4hoursaday comunicat ing with their peers, about 30 percent of their total mediatime. Similarly, you

can also make this by sharing personal stories and exchanging ideas withyour customers. This is a good

way of carrying out adverti sement.

Help customers solve a probl em. As perfectly stated on Hub Spot, “You' re in business becauseyou

provide solutions. " Some of the ways you can help customers solve a problem is by: creatinghow- to-

content; offering exclusives that make their lives easier; listening to them oranswering their

questions; or creating APPs or tools.

Let customers interact. No matter what product or service you， re offering, your customerswant to

interact with your company, or at least other customers. AMC, for example, createdan online tool that

allowed you to write down your imaginations. American Express connectssmal1-business owners to each

other and helpful resources through its open forum.

21. This article mainly talks about_

A. some marketing strategies

B. your potential clients

C. communicative skills

22. You are suggested in the second paragraph to_

A. fight against your opponent

B. find allies with someone el se

C. always focus on yourself

23. To embrace user- generated content does good at_

A. making friends with strangers B. choosing capable employees

C・ carrying out advert i sement

24. Which of the following is NOT away of helping customers solve a problem?

A. Creat ing how- to-content

B. Listening to customers

C- Having dinner with customers

25. AMC created an online tools o that_

A. one can write down what he imagines

B. your dreams and thoughts will come true

C. they can gather information from customers

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F〃，并将答案写在答 题纸上。

Passage 2

There are eight traditional functions of marketing:

(1) Buy ing: Amarketerfocusesonbuyers， needsanddesires inordertodec idewhat products to makeavai

lable. Unders tanding buyers' behavior is of great importance.

(2) Selling: Marketers usually view selling as a persuasive activity that is completedthrough promot

ion, Selling includes personal selling, advertising, and other selling methods. Itis probably the

function of marketing that we most often see in our daily life.

(3) Transporting: Transporting is physically moving the product from the seller to thebuyer.

Marketers focus on transporting costs and services.

(4) Storing: Like transporting.

storing is an aspect of the physical distribution ofproducts. Storing inc ludes warehousing

activities, Warehouses hold products for long per iodssometimes in order to create time utility.

(5) Grading: Grading involves sorting products according to size and quality. This makesbuying and

selling easier because it reduces the need for inspection and sampl ing.

(6) Financing: For many products, such as automobiles, fridges, and new homes, thepurchase is

facilitated when the marketer provides credit that makes the purchasing of theproduct possible.

(7) Marketing research: Through research, marketers may find out the need for new productsand

services. By gathering information on a regular basis, they can better plan, carryout andcontrol marketing

activities.

(8) Risk taking: It involves bearing the uncertainties that are part of the marketingprocess. Most marketing decisions result in either successor failure that is associated withrisk.

26. It is very important to understand buyers' behavior. T

27. Marketers usually use different selling methods. T

28. Marketers ignore transporting costs and services. F

29. Both transporting and storing are the aspects of the physical distribution of products. T

30. Marketers provide credit that makes the purchasing of automobiles, fridges, and new

homespossible. T

四、写作(一篇作文，共20分)

［试题］Suppose you are the manager and write a recommendation letter for Miss Helen Milleraccording

to the fol lowing information.

Candidate: Miss Helen Miller

Working experience: worked in the Export Department of a large firm for over 8years fromjuly 2006

to December 2014.

Her character and advantages: hardworking, honest and reliable, excellent communicat ionskills,

work independently and efficiently, excellent rapport with people of all agesReason for leav ing:

personal reasons

备注翻译：

假设你是经理，根据以下信息给海伦米勒小姐写推荐信。

候选人:海伦•米勒小姐

工作经历：2006年7月至2014年12月在某大公司出口部工作8年以上。

她的性格和优点：勒奋，诚实可靠，优秀的沟通能力，独立高效的工作，与各个年龄段的人融洽相 处离职原因:个人原因。

答:Dear Sir or Madam:

Ms. Helen Miller is an employee of our company. From July 2006 to December 2014, I workedn the

export department of our company for more than 8 years, and now I have resigned dueto personal reasons.

Her character and strengths: hardworking, honest and reliable, excellent communicat ionskills and

independent and efficient work efficiency, able to get along well with people ofall ages.

If you can consider my suggestion to interview and hire her, I would be very grateful.

Tianna Company Manager Wang

December 30, 2017. 题库三

一、 交际用语（每小题2分共，10分）

1-5题:选择正确的语句完成下而对话，并将答案序号写在答题纸上。

1. -Good morning. Madam?一 Good morning! I need a check to send to my publisher in New York.

A. What can I do for you,

B. What do you want to buy,

C. Why do you come here,

2. - Thank you. I must say I have a great staff.

A. r d like you to meet Joe Stevens. He，s our sales team head. The Sales Department has more han50

employees.

B. Please allow me to introduce my colleague to you. She is the Purchasing Manager.

C. It's a pleasure to meet you, Ben. So you' re the one responsible for those outstanding

salesfigures I' ve seen.

3. - What can I do for you, Madam?

A. You" d better remi t500yuanincashtomys on in Beijing University.

B. r dliketoremi t500yuanin cash to my son in Beijing University.

C. r d rather remi t500yuanincashtomys on in Bei jing University.

4. 一 What about the commiss ion?

A. It，s a general practice everywhere else.

B. Of course, I' d give you our lowest quotat ion.

C. r m afraid you have to tell me how large your order is going to be.

5. -- And could you give me your signature here?

A. Oh, I don' t have my signature with me today.

B. Sorry? I' m afraid I didn， t quite catch that.

C. What do you think of my handwriting?

二、 词汇与结构（每小题2分，共30分）

6-20题:阅读下而的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题 纸上。

6. You can send them gifts_your most loyal customers.

A. in reply to

B. with regard to C. in honor of

7. Our bank provides you quick and_electronic remittance for individuals.

A. determined

B. convenient

C. com for table

8. You are the right person for the job thatyour application to the advert isement.

A. relates

B. recognizes

C. replies

9. Somet imes your body language, gestures and expressions may tell people_about you than the

words you use.

A. most

B. more

C- much

10. Our new type of treadmillrelease next month.

A. is due to

B・ is due for

C. is due

11. We will_an order with your company for digital cameras.

A. reserve

B. book

C. place

12. A sales depar tment. _many people who are based in different parts of the country orthe world.

A. consists of

B. insists on

C- persists in

13. you go to visit a new customer to negotiate a sale, you should find out as muchas you can

bout them.

A. Soon after

B. While C. Before

14. One of the ways to help you stay- _is to engage in a quick conversat ion with high- energycol

leagues.

A. energized

B. affected

C. di scouraged

15. One of the advantages of online banking is that it allows you to transfer money

betweenaccounts_

A. relatively

B. effectively

C. emotionally

16. According to law, they refer to transportation, construction, f inance, insurance . and_

A- others

B. the things

C. the like

17. Are there any other features worth_about the organization of the company?

A. ment ioning

B. to mention

C. mention

18. A good salesperson is good at listening to and taking note of_different people tellhim.

A. what

B. whether

C. how

19. _an effective manager lies in knowing the right management style.

A. Be

B. Is

C. Being

20. An IT system at a personal computer manufacturer may help a manager_the informat ionand

recommend an act ion. .

A. analyzing

B. analyze C. to analyze

三、阅读理解（每小题4分，共40分）

21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Passagel

In bus iness,

people have to deal in person with all kinds of people. When talking to people within your company

who don，t speak your language, you may have to use English; these people maybe colleagues or co- workers-

who may work with you in your own depar tment, in another part of the building or in another branch.

And you may also have to deal with people from outside the organization: clients, suppliers, visitors

and members of the publ ic. Moreover, these people maybe friends or strangers- people of your own age,

or people who are younger or older than you.

The relat ionship you have with a person determines the kind of language you use. For example, it'

s not appropriate to say 'Hi, how are you!' when meeting the Managing Director of a large company or to

say 'Good morning, it，s a great pleasure to meet you when being introduced to a person you' 11 be working

closely within the same team.

People usually for man impression of you from the way you speak and be have- not just from the way

you do your work. People in different countries have different ideas of what sounds friendly, polite or

sincere- and of what sounds rude or unfri endly !Good manners in your culture maybe considered bad

manners in another. Somet imes your body 1 anguage, ges tures and expressions may tell people more about

you than the words you use.

21. The topic of the passage is_

A. self- image in business situation

B. the importance of appropriate choice of language

C. dealing with people in bus iness

22. The language you use when talking with people in business is decided by_

A. your relationship with the particular person

B. yourself .

C. your boss

23. People usually for man impression of you from .

A. your way of doing jobs

B. your language and manners C. your facial express ions

24. Good manners in your cul ture maybe cons idered bad manners in another. Good manners

in this statement mean_

A. to be have politely

B. to be have lovely

C. to be have aggressively

25. The message of the article is that_

A. dealing with people successfully in business is not easy

B. clients with different cultural background is most chai lenging

C. language plays a very important role in setting up business relat ionship

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答 题纸上。

Passage 2

Accounting errors will happen from time to time, but many common accounting mistakes canbe avoided

with proper planning and preparation. Here are the top seven accounting mistakesthat should be paid more

attention to.

(1) Not knowing your true cash balance: Due to things like automatic payments and bankcharges,

money that appears in your cash drawer and your checking account may already be spent,

(2) Mistaking profits for cash: When you have a lot of credit sales,your company canpost big prof

its without seeing any cash.

(3) Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unlessyou get

a discount for paying early, paying your bills only when they' re due improves yourcompany，

s cash flow.

(4) Avoiding book keeping tasks: Not recording and post ing transactions regularly leavesyou with

a mountain of book: keeping to deal within the end.

(5) Paying accidental dividends: Every time a corporation owner takes money out of hisbusiness,it

counts as a dividend. That can lead to a bigger personal income- tax bill-

(6) Not keeping personal finances separate from business: Mixing up business and personalmoney can

cause bookkeeping and legal problems.

(7) Setting prices too low: Know your costs before you set product or service prices, oryou run the

risk of losing money on every sale. A simple break- even analysis can help you setprices at a profitable

level.

26. Accounting mistakes can not be avoided. F 27. With a lot of credit sales, your company may have no cash at hand. T

28. It is recommended not to pay bills too soon. T

29. Business money and personal money can be mixed up. F

30. Try your best to know your costs before you set product or service prices. T

四、写作(一篇作文，共20分)

根据要求写作文-一［邀请信］。

You are Susan. Your company will hold an opening ceremony for a new factory. You are askedto write

an invitation letter to David, an important client of your company. The fol 1owinginformation should be

included:

the reasons to invite him;

the time for the event;

the place for the event:

early reply expected.

备注翻译：

你是苏珊，贵公司将举行新工厂开工典礼，请你给贵公司的重要客户大卫写一封邀请信。应包括以下 信息：

邀请他的理由：

活动时间；

活动地点；

预计早日回复。

答：Mr. David:

This is Susan. Our company will hold the groundbreak ing ceremony of the new factory. Becauseyou

are an important customer of our company, we sincerely invite you to participate in thegroundbreaking

ceremony of our new factory.

The time of the groundbreaking ceremony: 8:00 am on July 6, 2018;

The location of the groundbreaking ceremony: Baofeng County Industrial Cluster

District, Henan Province.

Hope that I will receive your reply soon!

Susan

July 1, 2018

题库四

一、交际用语（每小题2分共，10分） 1-5题:选择正确的语句完成下而对话，并将答案序号写在答题纸上。

1. 一 Excuse me,

一 It stands for strengths, weaknesses, opportunities and threats.

A. how do you know by SWOT?

B. what do you mean by SWOT?

C. what is your meaning by SWOT?

2. -Kathy, I'd like you to meet Maggie Jacobs. Maggie. You' re doing a great job.

A. r m pleased to meet you

B. It's great to see you again

C. r m happy to meet you too

3. - Well, it is a separate department. But there are two laboratories, one at each product

A. What about the training manager and the human resources manager?

B. What about the board of directors and the chai rman?

C. What about the Research and Deve 1opment Department?

4. -Good afternoon. Can I help you?—A deposit account or a current account?

A- Thank you. I'd like to order a checkbook.

B. Sorry, I don't have a bank account at all.

C. Yes, r d like to open an account.

5. -Usually, the similar contracts signed with other consignees are based on 12months<

A. What is the deadline for the construction?

B. How long is your consignment term, normally?

C. What do you think of the paperwork for the contract?

二、词汇与结构（每小题2分，共30分）

6-20题:阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题

6. Whether you leave town for a day or for a week, having something fun you_will excite you and

A. have been looking forward to

B. will look forward to

ionplant.

纸上。stimulate energy. C. are going to look forward to

7. The majority of your body is_

water. If you don， t hydrate, you' re goingto feel tired.

A. made up of

B. made of

C・ made from

8. They use the money to buy the materials they need to make their product, _theythen sell.

A. what

B. that

C. which

9. There is the Planning Department 一 Chow Fung is. _that.

A. on a charge o

B. in charge of

C. under charge of

10. Online banking developed in the late!990s and grew more popular over the years since ican make

one， s financial life much to manage.

A. be easy

B. easier

C. easy

11. Mr. Tanaka has subscribed anEnglish language magazine from the UnitedStates-

A. on

B. to

C. at

12. Ina soft sell approach, the salesperson tries to build trust wi th consumers by recommendinga

product and letting the consumers_their own decisions.

A. make

B. to make

C. making

13. Ideally a negotiation should be a win-win situation so both you and your customer

willprobably have to_on some points. A. give in

B. give out

C. give over

14. Tel ephone selling may use the salespeople' s time of" on the road ' 'more, buta face-to-

face meeting is more effective.

A. promotion ally

B. progressively

C. productively

15. I think a bus stop advertisement is a very wise choice to_our products.

A. launch

B. promote

C. campaign

16. You see , with the rapid economic growth nowadays in China, the logistics industry_greatly.

A. has extracted

B. is to explode .

C. is expanding

17. We work closely_every large airline like Air China, Air France andAmerican Airl ines.

A> with

B. to

C. in

18. You can apply for an A US key, which means you can. _online with us andupdate your details

online.

A. transfer

B. transact

C. transport

19. r d like 75 units by the end of the month. Could I get an_before placing an order?

A. e- commerce

B. evaluation

C- est imate

20. I usually get a commission of about 6%for the imports. It，s a generaleverywhere else.

A. progress . B. pretense

C. practice

三、阅读理解（每小题4分，共40分）

21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Passage 1

Hard sell and soft sell are impor tant business terms and useful strategies for sales staffto know

and understand. Both of them can work. The effect depends on the type of customers and the type of

products.

A hard sell is a kind of more direct and forceful sales tactics. The salesperson just keepsexplaining

how good the product is, why people should buy it and even how the prices mightin er ease if the consumer

walks off.

A soft sell is a different approach. The salesperson tries to build trust wi th consumers. Hedoesn，

t put pressure on them to buy things, just recommending a product and letting theconsumers make their

own decisions.

An example of soft sell is to distribute free samples to which customers often respondfavorably.

Businesses can use free samples to build rapport and engage customers in productsor services, Recommending

products between friends is a little bit like doing softseling. People don't really care if someone else

buys the product. They are just giving theirhonest opinions and trying to be helpful.

Humor in advertising is also used to attract the consumer，s attention and get theminterested in the

products or services. Customers often resist hard sales tactics, thus makingsoft- selling much more

effective for success.

21. Customers often_hard sales tactics, thus making soft-selling more effective forsuccess,

A. resist

B. oppose

C. object

22. Examples of soft sell mentioned in the passage inc lude_

A. collecting free samples from customer

B. recommending products among friends

C. telling customers that the products are good

23. Mak ing humorous advertisements is one of the approaches companies use to. A. reduce selling costs

B. attract people' s interests

C. avoid the shortage of sales staff

24. According to the passage the author indicates that.

A. soft sell is preferred by business companies

B. hard sell is rarely resisted by customers

C. soft sell is expensive

25. What' s the topic and main idea of the passage?

A. Selling Strategy Sales Staff

B. Sales Staff—What Sales Staff Should Know :

C. Selling Strategy Hard Sell and Soft Sell Strategies

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F〃，并将答案写在答题 纸上。

Passage 2

Online banking refers to banking activities that are carried out over the Internet on asecure

website, It developed in the latel990s and grew more popular over the years since itcan make one" s

financial life much easier to manage.

First, you can use online banking to pay your bills. Most banks have a section in whichyou setup

payees. Fill out the information once, you can simply choose that profile every timeyou pay a bill

online.

Second, online banking allows you to access your account history and transactions fromanywhere. It

is the quickest way to check and see if a transaction has cleared your account. Italso enables you to

find out about unauthorized transactions more quickly.

Third, onl ine banking also allows you to transfer money between accounts effectively. Itis more

convenient than us ing the automated phone service. When you setup your onl ine banking, be sure that

all of your accounts at the bank are listed. This will make it easier to transfermoney and make loan

payments onl ine.

Obviously, you need to pay special attention to your safety or privacy using onlinebanking.

It is important to clear your cookies after each banking session, especially at apublic computer.

Additionally, make sure that your password is long enough to prevent it fromeasily being hacked. Never

give your onl ine account infornat ion to anyone else. Check your creditreport regularly. Thus you can

protect yourself from identity theft. 26. Online banking refers to banking systems where you can carryout your business over

thelnternet on any website.F

27. Most banks have a section in which you setup your ormn business. F

28. Onl ine banking is the quickest way to check and see if a transact ion has cleared your

history. F

is more useful and easier than using the automated phone service. T

30. No doubt, you have to keep a special eye on your safety or privacy using onl ine banking. T

四、写作（一篇作文，共20分）

根据要求写作文-一［求职信］。

Write a covering letter. You are Helen Joyce and you want to find a job during the sunmervocation.

You may include the information below:

purpose of job application: money and exper ience;

your previous work experiences and educat ion background, etc.;

hope of being considered for an interview.

备注翻译：

写封求职信。你是海伦•乔伊斯，你想在暑假期间找一份工作。你可以包括以下信息：

求职目的:金钱和经验；

你以前的工作经历和教育背景等；

希望被考虑而试。

答:Dear Sir or Madam,

I amwriting this letter to apply for the position that you have advertised in the newspaper, r m

truthfully looking forward to a job this summer, so that I could gain precious working experience

and make some money at the mean t ime.

My name is Helen Joyce, 17 years old , and I'm currently studying hotel Management in ****

University. Last summer , I worked in **** Hotel vacation and received highly remarks. What'

smore, I have a good command of computers and I can communicate with others fluently in English.

I believe I have the ability to overcome the difficulties encountered at work. I would be

greatlyappreciated if you can offer me the opportunity to be intervi ewed.

Thank you for your consideration. V m looking forward to hearing from you.

YoursHelen

题库五 一、 交际用语（每小题2分共，10分）

1-5题:选择正确的语句完成下而对话，并将答案序号写在答题纸上。

1. -By the way, what do you want me to do there?

A. Take it easy. I' 11 be there on time.

B. Thank you for doing me such a favor,

C. You have to give a presentation on what our products are.

2. -- We would like to place an order for some of your C&- Z desk units.

A. Great!We keep a large supply in stock.

B. Excel lent!Delivery dates depend on your locat ion,

C. Of course, we recommend payment by letter of credit.

3. -Hello, this is Steven Smith. Nice to hear your voice again.

一Hi, Mr. Smith.

A. Do you know the coverage of your freight forwarding bus iness?

B. You， ve got to tell me the coverage of your freight forwarding bus iness.

C. I would like to know about the coverage of your freight forwarding business.

4. -They refer to the royalties, including patent right, copyright, trademark right, andsoon.

A. What about the tax base?

B. How about the tax rate?

C. What are intangible assets?

5. 一 Then, what kind of music are you going to have in the background?

A. This is obviously too heavy. People won' t be able to carry it.

B. We' d better use light ones. They make the audience feel comfor table.

C. Our main goal is to establish our brand name among our target aud i ence.

二、 词汇与结构（每小题2分，共30分）

6-20题:阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题

纸上。

6. When you sent in your report, you also have to file a report_your trip.

A. which summarize B. summarizing

C. summarize

7. One of the ways to help you stay energized is to engage in a quick conversat ion wi th high-energycolleagues because their positive energy may, you.

A. refresh

B. affect ・

C. di scourage

8. The organization started with a small number of children__ten to twelve.

A. being aged .

B. aged

C. aging

9. Often, teams can tackle problems more quickly than_you can accomplishon your own.

A. what

B. that

C. which

10. Sometimes a situation willa direct style of management-

A. call out

B. call on

C. call for

11. I have monthly remi t tances_to me from the Canada Embassy and V d liketo have the money paid

into an account.

A. sent

B. send

C. being sent

12. One of the advantages of online banking is that it allows you to, _moneybetween accounts

effectively.

A. deposit

B. pay

C. transfer

13. I think our marketing team is_and the after-sales service is fast andeffective.

A. qualifying . B. qualified

C. being qualified

14. Please find enclosed our brochure and other leaflets. _our range ofservices.

A. outlined

B. outline

C. outlining

15. Serving overseas cus tomers may of ten be done by phone s, faxes, letters or emails_so many

personal visits..

A. instead

B. with

C. wi thout

16. No, not really. It is becoming more important with the economy.

A. ever grown

B. ever to grow

C. ever growing .

17. The total cost in log is ties in China is still higher than that in many other_countries.

A. industrialized

B. individual ized

C. imperialized

18. They_the royalties, including pat ent right, propr ietary technology, copy right, trademark

right, and soon.

A. point to .

B. refer to

C. show to

19. If you need other tax registrations in addition to the ABN , you may need to provide!nformat

ion.

A. accidental

B. additional

C. addictive

20. you' d have to tell me how large your order is going to be.

A. r m nervous B. r m worried .

C. r m afraid

三、阅读理解(每小题4分，共40分)

21-25题:阅读下列短文，从A、B、C三个选项中选出一一个正确答案，并将答案序号写在答题纸上。

Passage 1

Being an effective manager means knowing when to use the right management style. Some styles, for

ins tance, are more people-oriented, while others tend to focus on a project or product. Themanagement

style you select will depend on your people skills and knowledge , availableresources (like time and

money), desired results, and, of course, the task before you. Thecomnion management styles can be

summarized into three categories. The participatory style isthe first of its kind. Here, it is

critical to give each employee an entire task to complete. Ifthat' s not possible, make sure the

individual knows and understands his or her part as itrelates to the projector task. When people in

your team know where they fit in the big picture, they，

re more likely to be motivated to complete the

task.

Following that, we have the directing style. Sometimes a situation will call for a directstyle of

management. Perhaps a tight deadline looms, or the project involves numerous employeesand requires a

top-down management approach. Here, a manager answers five questions for theemployees: What? Where?

How? Why? and When? Let employees know what they need to do, howthey， re going to do it, and when the

questions must be finished. The last one is the teamworkstyle. If you want to speedup a project and

choose the best process for complet ing that project, managing by teamwork is the way to go. When you

motivate people to pool their knowledge, theresults may exceed your expectations. Often, teams can

tackle problems more quickly than whatyou can accomplish on your own. The give- and take can create a

process that you can repeat inother projects.

21. Being an effective manager lies in knowing the right

A. knowledge

B. skills

C. management style

22. Which of the following is NOT mentioned as a focus of different management styles?

A. People.

B. Customers.

C. Project. 23. Which of the following can， t be inferred from the passage?

A. The management style is likely to change because the manager has been replaced.

B. The management style is likely to change because the desired results have changed.

C. The management style is likely to change because the available resources have changed.

24. When people in your team know where they fit in the big picture, they are more likely tobe to

complete the task.

A. frustrated

B. reluctant

C. inspired

25. If you want to speedup a project and choose the best process for completing that project, you

can resort to

A. teamwork

B. top- down management

C- tight deadl ine

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T〃，错误的写“F〃，并将答案写在答题 纸上。

Passage 2

International trade is the exchange of goods and services between countries. It gives consumers

and countries the opportunity to be exposed to goods and services not available intheir own countries.

Almost every kind of product can be found on the international market: food, clothes, spare parts,

oil, jewelry, wine, stocks, currencies and water. Servicesare also traded: tourism, banking,

consulting and transportation. A product that is sold tothe global market is an export, and a product

that is bought from the global market is animport.

International trade can benefit us a lot. Trading globally allows us to expand our marketsfor both

goods and services that otherwise may not have been available to us. If you walk intoa supermarket and

are able to buy Indones ian bananas, Brazilian coffee and a bottle of Frenchwine, you are experiencing

the effects of international trade.

International trade brings US both advantages and di sadvantages. For instance, international trade

may also make the world economy easily affected by factors like prices, supply and demand, as well as

global events. Political change in As a, for example, couldresult in an increase in the cost of labor,

thereby increasing the manufacturing costs foran American sneaker company based in Malaysia, which would

then result in an increase in theprice that you have to pay to buy the tennis shoes at your local mall. A decrease in the costof labor, on the other hand, would result in you having to pay less for your new

shoes.

26. International trade exchanges goods and services between di fferent countries and reg ions. T

27. Every kind of goods and services can be found on the global market. F

28. A product that is bought from the global market is an export. E

29. International trade

30. Political change in

may easily affect world economy. T

one country has nothing to do with international trade.E

四、写作（一篇作文，共20分）

［试题］Write a recommendation letter for Mi ss Helen Joyce who has been working in your companyfor

5 years.

you may include the information below: her work experience and strengths.

her character and personality.

her reasons for leaving the present job, etc.

备注翻译：

给在贵公司工作了 5年的海伦•乔伊斯小姐写一封推荐信。

你可以包括以下信息:她的工作经验和优势。

她的性格和个性。

她离职的原因等。

答:Dear Sir or Madam:

Miss Helen Joyce has been working in our company for 5 years. She has a wealth of workexperience,

superb work skills, and a good team spirit; she can get along with other employees,obey the leadership,

work steadfast and dedicated, and have outs tanding work performance; dueto the long-term separation of

husband and wife and leaving in our company. I hope your companycan interview and hire her.

If you can consider my suggestion and attract your attention, I would be very grateful.

sincere regards

题库六

一、交际用语（每小题2分共，10分）

1-5题:选择正确的语句完成下而对话，并将答案序号写在答题纸上。

一Thank you. I must say I have a great staff.

A. r d like you to meet Joe Stevens. He' s our sales team head. The Sales Depar tment has more han50 employees.

B. Please allow me to introduce my colleague to you. She is the Purchas ing Manager.

C. It' s a pleasure to meet you, Ben. So you' re the one responsible for those outstanding

salesfigures I' ve seen.

2. - What can I do for you, Madam?_500 yuan in cash to my son in Beijing University.

A. You" d better remit

B. r d like to remit

C. r d rather remit

3- _? - Yes, I will try my best.

A. Do you know about value added tax

B. Can you give me a brief introduction about value added tax

C. What do you think about value added tax

4. - What are they?-It， s a secret. But I'll give you some hints, anyway.

A. Is it a secret

B. Can I have an idea about them

C. Why do you keep it a secret

5. -For individual income tax, it is within the first 7 days.

A. What is the deadline for tax declaration?

B. What do you mean by taxable services?

C. What do you think of the deadline for tax dec laration?

二、词汇与结构（每小题2分，共30分）

6-20题：阅读下而的句子，从三个选项中选出-一个能填入空白处的正确选项，并将答案序号写在答 题纸上。

6. I can' t attend the meeting in Washington next week so I you as the most ablesubstitute.

A. had proposed

B. proposed

C. have proposed

7. The relationship you have with a person, _the kind of language you use.

A. determines

B. decides

C. arranges . 8. When people in your team know where they fit in the big picture, they，re more likely—to

complete the task.

A. to be motivated

B. being motivated

C. to motivate

9. This is Ben, the one responsible for those_sales figures you have seen.

A. outgoing

B. out shining

C. outstanding

10. Please just fill in this form with your name and address_capital letters.

A. with

B. in

C. at

11. Online banking refers to banking activities thatover the Internet on a securewebsite.

A. are carried out

B. carryout

C. will be carried out

12. With the RMB account you can_and deposit RMIB cash directly.

A. extend

B. withdraw

C. complete

13. you go to visit a new customer to negotiate a sale, you should find out as muchas you can

about them.

A. Soon after

B. While

C. Before

14. In my opinion, if we—some new products for young people, we' 11 have a biggermarket

share.

A. come across with

B. come up with C. come down with

15. Usually, the simi lar contracts_with other consignees are based on 12months,

A. signed

B. being signed

C. signing

16. Firms hold regular sales conferences_ their entire sales force can meet, receive information

and ask questions about new products and receive training.

A. where

B. that

C. when

17. Modern logistics is more about effective and_flow of materials and information,

A. sufficient

B. efficient

C. superficial

18. Wi thout information, a manager will not know what consumers want, how much inventory is_and

when more pro duets should be produced and shipped.

A. in stock

B. at stock

C. on stock

19. According to law, they refer to transportat ion, construction, finance, insuranceand_

A. others

B. the things

C. the 1 ike

20. Some of your products are_They might find a ready market in my country.

A. special to style

B. unique in design

C. famous as color

三、阅读理解（每小题4分，共40分）

21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Passage 1

In business, people have to deal in person with all kinds of people. When talking to people within your company who don，t speak your language, you may have to use English; these people maybe colleagues

or co- workers- who may work with you in your own depar tment, in another partof the building or in

another branch. And you may also have to deal with people from outsidethe organization: clients,

suppliers, visitors and members of the publ ic. Moreover, thesepeople maybe friends or strangers- people

of your own age, or people who are younger or olderthan you.

The relat ionship you have with a person determines the kind of language you use. For example, it'

s not appropriate to say 'Hi, how are you!' when meeting the Managing Director of a largecompany or to

say 'Good morning, it，s a great pleasure to meet you when be ing introduced toa person you' 11 be working

closely within the same team.

People usually for man impression of you from the way you speak and be have- not just fromthe way

you do your work. People in different countries have different ideas of what soundsfriendly, polite or

sincere 一and of what sounds rude or unfr iendlylGood manners in your cul turemaybe considered bad

manners in another. Somet imes your body language, gestures and express!onsmay tell people more about

you than the words you use.

21. The topic of the passage is_

A. self-image in business situation

B. the importance of appropriate choice of language

C. dealing with people in business

22. The language you use when talking with people in business is decided by .

A. your relationship with the particular person

B. yourself

C. your boss

23. People usually for man impression of you from_

A. your way of doing jobs

B. your language and manners

C. your facial express ions

24. Good manners in your cul ture maybe cons i dered bad manners in another. Good manners in

thisstatement mean

A. to be have politely

B. to be have lovely C. to be have aggressively

25. The message of the article is that_

A. dealing with people successfully in business is not easy

B. clients with different cultural background is most chall enging

C. language plays a very important role in setting up business relat ionship

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F〃，并将答案写在答题 纸上。

Passage 2

Accounting errors will happen from time to time, but many common accounting mi stakes cane avoided

with proper planning and preparation. Here are the top seven accounting mi stakesthat should be paid

more attention to.

(1) Not knowing your true cash balance: Due to things like automatic payments and bankcharges, money

that appears in your cash drawer and your checking account may already be spent.

(2) Mistaking profits for cash: When you have alot of credit sales, your company can postbig profits

without seeing any cash.

(3) Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unlessyou get

a discount for paying early, paying your bills only when they，re due improves yourcompany，

s cash flow.

(4) Avoiding book -keeping tasks: Not recording and posting transactions regularly leavesyou with

a mountain of book- -keeping to deal within the end.

(5) Paying accidental dividends: Every time a corporation owner takes money out of hisbusiness, it

counts as a dividend. That can lead to a bigger personal income- tax bill.

(6) Not keeping personal finances separate from business: Mixing up business and personalmoney can

cause bookkeeping and 1 egal prob I ems.

(7) Setting prices too low: Know your costs before you set product or service prices, oryou run the

risk of losing money on every sale. A simple break- reven analysis can help you setprices at a profitable

level.

26. Accounting mistakes are inevitable even with careful handl ing. F

27. With a lot of credit sales, your company may have no cash at hand. T

28. It is recommended not to pay bills too soon. T

29. Business money and personal money can be mixed up. F

30. Try your best to understand your costs before you set prices for your products or services-T

四、写作（一篇作文，共20分） 根据要求写作文-一［投诉信］。

［试题］Suppose you are Henry- Last month, you bought a Canon digital camera from JD. com andfound

that the lens didn' t work properly. You asked for a new one and found that there weresome scratches on

the screen when the new camera arrived. You are writing to complain about

it:

describe the problems clearly;

ask for a replacement of the camera;

ask for compensation or a 10%di scount;

end the complaint letter.

备注翻译：

Suppose You are Henry. ±个月，你从京东到家发现镜头不能正常工作。你要了一个新的，发现新 相机到了屏幕上有一些划痕。你写信投诉： 把问题描述清楚； 要求更换摄像头；

要求赔偿或10%的折扣；

结束投诉信c

答:Dear Sales Manager,.

This is Henry. Last month, I bought a Canon digital camera on JD. com. When the new cameraarrived,

I found that the lens was not working properly and there were some scratches on thescreen. I strongly

request the company to replace my camera and compensate me according tothe contract or give me a 10%

discount.

I hope my complaint can get the company，s attention and be resolved as soon as possible!Complainant:

Henry

June 30, 2020

题库七

一、交际用语（每小题2分共，10分）

1-5题:选择正确的语句完成下而对话，并将答案序号写在答题纸上。

1. -Can you show me the schedule?

A. Don， t worry. I can help you with that .

B. You won' t miss the plane

C. Sure, a tight schedule as usual

2. - Does modern logistics mean transportation and delivery?_, Modern logistics is more about effective and efficient flow of materials and informat ion.

A. Yes,

you re right

B. No, it' s not the whole story

C. No, you' re wrong

3. -Good morning. _?

一 Good morning!I need a check to send to my publisher in New York.

A. What can I do for you, Madam

B. What do you want to buy, Madam

C. Why do you come here, Madam

4. -Good morning. Far East Logist ics Company. - Good morning. This is Maggie Bonner. I would like

to know your frei ght forwarding bus iness.

A. Who is that calling?

B. What do you want?

C. May I help you?

5. -- Hello, this is Steven Smith. Nice to hear your voice again.

- Hi, Mr. Smith, the coverage of your freight forwarding bus iness?

A. Do you know

B. Please tell me

C. I would like to know about

二、词汇与结构（每小题2分，共30分）

6-20.题:阅读下而的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题 纸上。

6. Somet imes your body language, gestures and expressions may tell people_about you than the

words you use.

A. more

B. most

C. much

7. Products are graded according to size and.

A. quantity

B. quality

C. qualification

8. The following hints may help you stay energized, or at least until you can make the time for rest.

A. get you going

B. get you go

C. get you went

9. When talking to people wi thin your company. _don， t speak your 1 anguage. you may have to use

Engl ish.

A. who

B. which

C. whose

10. You can send them gifts your. _best clients.

A. in reply to

B. with regard to

C. in honor ol

11. In short, without information, a manager can only make_bl indly.

A. management s

B. decisions

C. agendas

12. The bank grand door faces south is Bank of China.

A. that

B. which

C・ whose

13. What we do if the company cut down on ads?

A. could

B. will

C. shall

14. They have signed the, to export textiles.

A. content

B. contract

C. contact

15. It does in the_of transfer of intangible assets or immovable property. A. circums tances

B. operation

C. case

16. With the rapid economic growth in China, the logistics industry is_greatly.

A. expanding

B. exploring

C. exploding

17. Most banks have a section_you setup payees.

A. that

B. which

C. in which

18. We are engaged in the development of real

A. establish

B. state

C. estate

19. After having seen the and_samples, Jenny makes the specific inquiry.

A. category

B. catalog

C. calculation

20. All the prices on the list are subject_our final confirmation. .

A- to

B. at

C. on.

三、阅读理解（每小题4分，共40分）

21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Passage 1

Hard sell and soft sell are important business terms and useful strategies for sales staff to know

and understand. Both of them can work. The effect depends on the type of customers and the type of products.

A hard sell is a kind of more direct and forceful sales tactics. The salesperson just keeps

explaining how good the product is, why people should buy it and even how the prices mi ght increase if

the consumer walks off.

A soft sell is a different approach. The salesperson tries to build trust wi th consumers. He doesn，

t put pressure on them to buy things, just recommending a pro duet and letting the consumers make their

own decisions.

An example of soft sell is to distribute free samples to which customers often respond favorably.

Businesses can use free samples to build rapport and engage customers in products or services.

Recommending products between friends is a little bit like doing soft selling People don，t really care

if someone else buys the product. They are just giving their honest opinions and trying to be helpful.

Hunor in advertising is also used to attract the consumer，s attention and get them interested in

the products or serv ices. Customers often resist hard sales tactics, thus mak ing soft- selling much

more effective for success.

21. What' s the topic and main idea of the passage?

A. Selling Strategy- Sales Staff.

B. Sales Staff-What Sales Staff Should Know.

C. Selling Strategy-Hard Sell and Soft Sell Strategies.

22. Cus tomers often_hard sales tactics, thus making soft—selling more effective for success.

A. resist

B. oppose

C- object

23. Examples of soft sell mentioned in the passage inc lude_

A. distributing free samples to customer

B. recomending products among fr lends

C. all the above

24. Making humorous advertisements is one of the approaches companies use to.

A. reduce selling costs .

B. attract people' s interests

C. avoid the shortage of sales staff

25. According to the passage the author indicates that_ A. soft sell is preferred by business companies

B. hard sell is rarely resisted by customers

C- soft sell is expensive

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答 题纸上。

Passage 2

There are eight traditional functions of market ing:

(1) Buying: A marketer focusesonbuyers ' needsanddesires inordertodec i dewhat products to ake

avai Table. Understanding buyers' behavior is of great importance.

(2) Selling: Marketers usually view selling as a persuasive activity that is completed through

promot ion. Selling inc ludes personal selling, advertising, and other selling methods. It is probably

the function of marketing that we most often see in our daily life.

(3) Transporting: Transporting is physically moving the product from the seller to the buyer.

Marketers focus on transporting costs and services.

(4) Storing: Like transporting, storing is an aspect of the physical distribution of products.

Storing inc ludes warehousing activities. Warehouses hold products for long periods sometimes in order

to create time utility.

(5) Grading: Grading involves sorting products according to size and quality. This makes buying

and selling easier because it reduces the need for inspection and samp1 ing.

(6) Financing: For many products, such as automobiles, fridges, and new homes, the purchase is

facilitated when the marketer provides credit that makes the purchasing of the product possible.

(7) Market ing research: Through research, marketers may find out the need for new products and

services. By gathering information on a regular basis, they can better plan, carryout and control

marketing activities.

(8) Risk taking: It involves bearing the uncertainties that are part of the market ing process.

Most marketing decisions result in either successor failure that is associated with risk.

26. It is very important to understand buyers ' behavior. T

27. Marketers usually use different selling methods. T

28. Marketers ignore transporting costs and services. F

29. Both transporting and storing are the aspects of the physical distribution of products. T

30. Marketers provide credit that makes the purchasing of automobiles, bridges, and new homes

possible.F 四、写作（一篇作文，共20分）

［试题］Suppose you are Simon. You purchased a Sony digital camera from Amazon, com and found that

there were scratches on the screen. You are writing to complain about it.

备注翻译：

假设您是西蒙。您从亚马逊网站购买了一台索尼数码相机，发现屏幕上有划痕。您写信投诉。

答:Dear Sales

Manager,

My name is Simon. A few days ago I bought a Sony digital camera from Amazon, com. Afterreceiving

the camera, I found scratches on the screen and it could not be used gly requested the

company to replace me with a new camera.

I hope my complaint can get the company，s attention and be resolved as soon as possible!Complainant:

SimonDecember 30, 2019

题库八

一、交际用语（每小题2分共，10分）

1-5题:选择正确的语句完成下面对话，并将答案序号写在答题纸上。

1. - Hello!. _?-Hello, this is Michael from Tianjin Vanguard Trading Inc.

A. Who are you?

B. What are you?

C. Who is that?

2. 一Kathy, I'd like you to meet Maggie Jacobs. Maggie. You' re doing a great job.

A. r m pleased to meet you

B. It's great to see you again

C. r m happy to meet you too

3. -May I suggest the sales start on or about October 1?

A. What do you mean?

B. I like sales.

C. Great

4. T think a bus stop advertisement wise chance to promote our products

A. Our products are popular.

B. You said it.

C. I don， t like advertisement. 5. 一 What about the commission?

A. Of course, I’ d give you our lowest quotation

B. r m afraid you have to tell me how large your order is going to be

C. It's a general practice everywhere else

二、词汇与结构（每小题2分，共30分）

6-20题:阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题 纸上。

6. We will an order with your company for digital cameras.

A. reserve

B. book

C. place

7・ _ a vacation is always a good way to get relaxation and refreshment.

A. Take

B. Took

C. Taking

8.1 led and a sales team of 20 people-

A. suggested

B. motivated

C. moved

9. Sometimes a situation will._a direct style of management.

A. call up

B. call for

C. call ot

10. Having been working in logistics for 3 years, he is more―than he used to be.

A. proud

B. brave

C. confident

11. In order to make proper reservations, will you send your acceptance to the attention of

Professor Chen_

a week before that day?

A. no later then B. no late than

C. no later than

12. 1 didn， t know you a previous supplier.

A. were

B. be

C. are

13. She is the CEO of Ros ton Sport Accessor ies_I told you,

A. who

B. whom

C. about whom

14. According to law, taxable services refer to transportat ion, finance, insurance and the like.

A. operat ion

B. construct ion

C. introduct ion

15. We usually keep a large supply_stock.

A. at

B. on

C. in

16. Additionally, make sure that your password is long enough to easily being hacked.

A. prevent your account from

B. provide your account with

C. do away with

17. We work closely_every large airline like Air China, Air France and American Airl ines.

A. with

B. to

C. in

18. The payment is made by an irrevocable_letter of credit in our favour.

A. light

B. bright

C. sight

19. Does that include the turnover in advance? A. to receive

B. received

C. receiving

20. Importing and exporting is transferring goods from one country to another while attention _to

the laws and requirements of bringing goods out or into that country.

A. to pay

B. paying

C. being paid

三、阅读理解（每小题4分，共40分）

21-25题:阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Passage 1

The biggest mistake a workplace leader can make with office culture is failing to devise one at all.

How do you know if your office culture is helping, or hurting, your employees, and as a result your

bottom line? Designing a thoughtful （周至!j的）office culture is so important for a new company. Here

are some aspects where a leader should be careful not to make mistakes.

A cohesive（和谐一致的）office culture starts at the top and is built with intent ion.

Facebook' s founder projects a laid -back vibe（氛围）. That sets the tone for his$ 200 billion company,

where he visits weekly Q and A sessions from his staff, loads up the perks, and courts a young team that

closely mirrors his target market, positioning Facebook is especially designed for their wants and needs.

Strict dress code or early start time may seem like an easy way to build professionalism （职业化）in your workplace, but is there a good reason for it? Strict requirements that work in a law office may

erode the work ethic at a hip tech start up. Make sure to backup your rules with reason. For example,

at Culture Studio, a T-shirt design and printing company, you，d better believe there' s no place forties,

Employees are encouraged to dress down in their brand' s merchandise or their competi tors，Leadership

shouldn，t abandon cul ture development there.

Good employees tend to be goal oriented over- ach i evers,so put your budget on that with team-building activities, contests, and incentives for the best. Think critically about the ideal employees

for your team, what makes the tick, and how you can support them, wi thin and outside of their role in

the company' s goals.

Setting the tone for your workplace starts with each hire and at every level in the company. At

digital marketing firm Mabbly, every hiring decision is made with the company' s vision in mind: a creative and young team of approachable (伸手可及的)guides that help clients to understand the

seemingly mysterious world of PR (public relations) in this internet age.

21. What is the main topic of this article?

A. How to write business emails and memos.

B. How to design a thoughtful office culture.

C. How to set rules for employees to follow.

22. The example of Facebook is to show_

A. one should built a cohesive office culture on purpose

B. how you can use Q and A sessions from your staff

C・ office culture must reflect your own wants and needs

23. It is suggested that one should_in the third paragraph.

A. set the tone for one， s company

B. drop strict dress code or early start time

C. backup office rules with reason

24. What does “put your budget on that" means in the fourth paragraph?

A. To wi thdraw the money.

B. To pay more attention to it.

C. To invest money and efforts.

25. Mabbly is targeted in

A. helping clients to understand the PR world

B. attracting as many investments as possible

C. making a link beteen slliing and buying

26-30题:根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F〃，并将答案写在答 题纸上。

Passage 2

Online banking refers to banking activities that are carried out over the Internet on a secure

website, It developed in the late!990s and grew more popular over the years since it can make one， s

financial life much easier to manage.

First, you can use online banking to pay your bills. Most banks have a section in which you setup

payees. Fill out the information once, you can simply choose that profile every time you pay a bill

online Second, online banking allows you to access your account history and transactions from anywhere. It is the quickest way to check and see if a transaction has cleared your account. It also

enables you to find out about unauthorized transactions more quickly.

Third, online banking also allows you to transfer money between accounts effectively. It is more

convenient than using the automated phone service. When you setup your onl ine banking, be sure that

all of your accounts at the bank are listed. This will make it easier to transfer money and make loan

payments onl ine Obviously, you need to pay special attention to your safety or privacy using online

banking. It is important to clear your cookies after each banking session, especially at a public

computer. Additionally, make sure that your password is long enough to prevent it from easily being

hacked. Never give your onl ine account information to anyone else. Check your credit report

regularly. Thus you can protect yourself from identity theft.

26. Online banking refers to banking systems where you can carryout your business over the

Internet on any website. F

27. Most banks have a section in which you setup your orn business.F

28. Online banking is the quickest way to check and see if a transaction is done. T

29. It is more useful and easier than using the automated phone service. T

30. No doubt, you have to keep a special eye on your safety or privacy using onl ine banking. T

四、写作（一篇作文，共20分）

［试题］Suppose you are Henry. Last month, you bought a Canon digital camera from JD. com andfound

that the lens didn' t work properly. You asked for a new one and found that there weresome scratches on

the screen when the new camera arrived. You are writing to complain aboutit:

describe the problems clearly;

ask for a replacement of the camera;

ask for compensation or a 10%discount;

end the complaint letter.

备注翻译：

假设你是亨利。上个月，你在京东上买了一台佳能数码相机，发现镜头不能正常工作。你要求换一

个新的，新相机到货时发现屏幕上有- -些划痕。你写信抱怨：

清楚地描述问题；

要求更换相机：

要求赔偿或10%的折扣； 结束投诉信。

答:Dear Sales Manager,

This is Henry. Last month, I bought a Canon digital camera on JD. com. When the new cameraarrived,

I found that the lens was not working properly and there were some scratches on thescreen. I strongly

request the company to replace my camera and compensate me according tcthe contract or give me a 10%

discount.

I hope my complaint can get the company's attention and be resolved as soon as possible!Complainant:

Henry

December 30, 2019