2023年6月27日发(作者：)

委婉语在英语广告语中的应用

Euphemisms are widely used in English advertising language.

Advertising language is a kind of special language, which is

characterized by its euphemistic, concise and vivid language.

Euphemism is a kind of language style which is used to express

appropriate or polite words instead of direct, rude or unpleasant

words. It is often used to express the product’s advantages or

features in a gentle and subtle way, so as to make the product more

attractive and easier to accept.

For example, the advertisement of a health product can use the

euphemism “help you regain vitality” instead of “help you get rid

of diseases”; the advertisement of a washing machine can use the

euphemism “help you reduce the burden of housework” instead of

“help you save time and effort”; the advertisement of a car can use

the euphemism “let you enjoy the pleasure of driving” instead of

“let you drive faster”.

In a word, the use of euphemisms can make the advertisements

more attractive and easier to accept, so as to achieve the purpose of

advertising.