2024年4月14日发(作者：奔驰260suv报价)

　　为了帮助大家高效备考托福，为大家带来托福TPO28口语Task4阅读文本+听力文本+题

目+满分范文，希望对大家备考有所帮助。

　　托福TPO28口语Task4阅读文本：

　　Refute-and-Persuade

　　Sometimes companies realize that consumers may have developed a negative

impression of a product. One way in which they can resolve this problem is by using

an advertising technique known as refute-and-persuade. Refute-and-persuade means

that in advertising a product, the company first indicates its awareness of the

product’s disadvantage. But then the company refutes or challenges that disadvantage

by demonstrating how the advantage of buying and using the product makes up for any

limitation it may have. In this way, companies can persuade consumers to purchase

a product despite its drawbacks.

　　托福TPO28口语Task4听力文本：

　　Now listen to part of a lecture in a business class.

　　(male professor): Allright, so I actually saw a good example of this just the

other day: I watched an advertisement on television about a well known companies pots

and pans, and in the advertisement there was a woman, a professional cook, talking

about how she uses the companies pots and pans in her own kitchen. Now the woman in

the advertisement began by saying that this company's pots and pans were expensive.

She just came right out and admitted to the audience that they cost a lot more than

most other companies pots and pans. And she also said that she realized that when

people went shopping for new cookware, they might feel that they just didn't want

to spend all that money on such expensive pots and pans since there were so many in

the store that cost a lot then, she went on to explain that the extra cost

was worthwhile, because, although these pots and pans cost more to begin with, they

actually saved you money in the long run. How? Well, they came with a special lifetime

warranty, which meant that the company would replace them free if anything ever went

wrong, and that’s something most companies that make pots and pans couldn't say about

their products.

　　托福TPO28口语Task4题目：

　　Explain how the example of the television advertisement for pots and pans from

the lecture illustrates the technique of refute and persuade.

　　托福TPO28口语Task4满分范文：

　　Refute-and-persuade is one way companies often use to reduce the negative

impression that consumers have on their products. That is, they first admit the

disadvantages of their products and then challenge themselves by demonstrating how

the advantages outweigh the disadvantages. For example, there's a kind of pots and

pans that are very expensive, so in its commercial, the spokeswoman, a professional

cook first admits that the pots and pans are indeed very expensive, which is the

"refute". But then she goes on to persuade the audience by demonstrating that they're

actually not that expensive as they can help save money in the long run. This is because

products of their brand last longer and they have life-warranty that allows the

consumers to have free replacement if anything's wrong with their products, but this

is something other brand products cannot provide. In this way, the woman can

successfully persuade the consumer to buy the pots and pans of this brand. (129 words)

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