2024年4月11日发(作者：)

简述合理行为理论和计划行为理论的主要

观点

The rational behavior theory and the planned behavior

theory are two psychological models that help explain human

behavior. While they share some similarities, they also

have distinct perspectives and emphasize different factors

influencing behavior.

Rational behavior theory argues that individuals are

rational decision-makers who make choices based on

maximizing their own self-interests. According to this

theory, people carefully consider the costs and benefits of

different options before making a decision. Rational

behavior theorists believe that individuals have complete

information about their choices and possess the cognitive

ability to evaluate all available alternatives.

合理行为理论认为，个体是理性的决策者，在做出抉择时基于最大

化自身利益。根据这个理论，人们在做决策之前会仔细考虑不同选

择的成本和利益。合理行为理论家相信个体对于选择具有完全的信

息，并拥有评估所有可用选择的认知能力。

On the other hand, the planned behavior theory focuses on

understanding the role of intention in predicting human

actions. According to this theory, intentions are

determined by three key factors: attitudes, subjective

norms, and perceived behavioral control. Attitudes refer to

an individual's overall evaluation or judgment about a

specific behavior. Subjective norms reflect an individual's

perception of social pressure or influence related to

performing a certain action. Perceived behavioral control

refers to an individual's perception of their ability to

perform a particular action.

另一方面，计划行为理论关注意图对预测人类行为的作用。根据这

个理论，意图是由三个关键因素确定的：态度、主观规范和感知行

为控制。态度指的是个体对特定行为的整体评估或判断。主观规范

反映了个体对于执行某种行为相关的社会压力或影响的感知。感知

行为控制是指个体对自己执行特定行为能力的感知。

In essence, the rational behavior theory emphasizes the

role of reasoning and self-interest in decision-making,

while the planned behavior theory focuses on the influence

of intentions shaped by attitudes, subjective norms, and

perceived behavioral control. Both theories provide

valuable insights into understanding human behavior and

offer different perspectives on why individuals behave in

certain ways.

本质上，合理行为理论强调了推理和自利在决策中的作用，而计划

行为理论则专注于由态度、主观规范和感知行为控制塑造的意图。

这两种理论提供了有价值的见解，帮助我们理解人类行为，并针对

个人以特定方式行事的原因提供了不同的视角。

It is important to note that these theories are not

mutually exclusive and can complement each other in

explaining behavior. Rational behavior theory helps explain

why individuals make rational choices based on cost-benefit

analysis, while planned behavior theory highlights the role

of intentions shaped by attitudes, social norms, and

perceived control over one's actions.

需要注意的是，这些理论并不相互排斥，而是可以互相补充来解释

行为。合理行为理论有助于解释个体如何基于成本效益分析作出理

性选择，而计划行为理论则强调由态度、社会规范和对自己行为的

感知控制塑造的意图的作用。

In conclusion, the rational behavior theory and the planned

behavior theory offer different perspectives on human

behavior. The rational behavior theory focuses on the role

of reasoning and self-interest in decision-making, while

the planned behavior theory emphasizes intentions shaped by

attitudes, subjective norms, and perceived behavioral

control. These theories complement each other and provide

valuable insights into understanding why individuals behave

in certain ways.

合理行为理论和计划行为理论在解释人类行为方面提供了不同的视

角。合理行为理论注重推理和自利在决策中的作用，而计划行为理

论则强调由态度、主观规范和感知行为控制塑造的意图。这些理论

互补，并提供了有价值的见解，帮助我们理解个体以特定方式行事

的原因。