2024年4月8日发(作者：)

Unit 2 Working the land

李仕才

一、阅读理解。

What is the first thing you notice when you walk into a shop? The products displayed

at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no.

But while a shop’s scent may not be outstanding compared with sights and sounds, it

is certainly there. And it is providing to be an increasing powerful tool in encouraging

people to purchase.

A brand store has become famous for its distinctive scent which floats through the

fairly dark hall and out to the entrance, via scent machines. A smell may be attractive

but it may not just be used for freshening air. One sports goods company once reported

that when it first introduced scent into its stores, customers’ intension to purchase

increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to

a brand’s success as the quality of its window displays and goods on sale. That is

mainly because shopping is a very different experience to what it used to be.

Now the rise of electronic commerce (e-commerce)has opened up famous brands to a wider

audience. But while e-shops can use sights and sounds, only bricks-and-mortar shops(实

体店)can offer a full experience from the minute customers step through the door to

the moment they leave. Another brand store seeks to be much more than a shop, but rather

a destination. And scent is just one way to achieve this.

Now, a famous store uses complex man-made smell to make sure that the soft scent of

baby powder floats through the kid department, and coconut scent in the swimsuit

section. A department store has even opened a new lab, inviting customers on a journey

into the store’s windows to smell books, pots and drawers, in search of their perfect

scent.

1. According to the passage, what is an increasingly powerful tool in the success of

some brand store?

ly assistant.

1

scents.

background music

tive window display.

2. E-shops are mentioned in the passage to _______ .

A. show the advantages of brick-and-mortar stores

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. introduce the rise of e-commerce

3. Which statement would the writer agree with?

different shop on the products on display.

every shop assistant to wear light perfume.

fragrant flowers in the shop

some coffee bean to air inside a coffee shop.

4. The main purpose of the passage is to ______ .

A. compare and evaluate

B. examine and assess

C. inform and explain

D. argue and discuss

【语篇解读】本文是一篇说明文。文章介绍了采用香味提高销售量的理念。文章讲述了香味

对于传统实体店的影响。各大品牌店都加强了味觉对顾客消费欲求的刺激，并根据商品不同调

节香味。

1. B【解析】 细节理解题。根据第二段＂But while a shop’s scent may not be outstanding

compared with sights and sounds, it is certainly there. And it is providing

to be an increasing powerful tool in encouraging people to purchase.＂可知，一些

商店的成功中，独特的香味起着重要的作用。故选B。

3. D【解析】推理判断题。根据第三段的句子＂A brand store has become famous for its

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