2024年3月16日发(作者：)

江苏省常州市九校2022-2023学年高二上学期期中联合调研

英语试题

学校

:___________

姓名：

___________

班级：

___________

考号：

___________

一、阅读理解

As you can imagine, there are numerous types of advertisements in different mediums,

on different channels, and have different goals for their business.

1. Print Advertising

The first print ad ran in England in 1472. Since then, this type of advertising has become

available in newspapers, magazines, and similar methods of carrying a brand’s message to its

ideal end user. In this ad method, the advertiser pays the publisher to place their ad in the

publication.

2. Radio Advertising

Radio advertising dates back to 1920, when the first commercial radio stations were

launched in the United States. In this ad method, the advertiser pays the radio station to play

their ad during selected breaks between music or a radio show.

3. Television Advertising

Television ads originated in the 1940s with the promotion of practical items and political

campaigns. In this ad method, the advertiser pays the local or national TV network to show

their ad during selected breaks in the network’s regular programming.

4. Internet Advertising

Internet advertising took root in the mid 1990s. In this ad method, the advertiser pays the

website owner to place their ad in exposed spaces that are minor to the website’s own content.

Internet advertising has gone on to include video, search engine marketing, and more.

But, as you know, the advertising types above have developed dramatically since their

respective (

各自的

) origins. Some ads have been memorable years after they first ran.

So how do you create an advertising strategy that works fine? This blog post is devoted

to the ads and campaigns we can learn from.

1

．

Which type of advertisements served politics at the very beginning?

A

．

Print advertising.

C

．

Television Advertising.

B

．

Radio advertising.

D

．

Internet Advertising.

2

．

Which of the following do Radio and Television Advertising share?

试卷第1页，共10页

A

．

Both originated at the same time. B

．

Neither first appeared in the USA

．

C

．

Both are shown during selected breaks. D

．

Neither developed much over years.

3

．

What will be discussed in the following passage?

A

．

The further development of ads.

C

．

Other basic forms of advertising.

Near the edge of the Arctic region of Canada, the short summer is rapidly disappearing.

The sun is pale, and the brief days of fall are being chased away by a constant cold wind from

the north. It’s an icy cold region in which few animals or plants can survive.

One animal, though, actually grows strong in these freezing, lonely surroundings: the

polar bear. Winter has the perfect weather for the huge white bear. According to Cam Elliot of

the governmental group called Manitoba Conservation, polar bears are built for winter. These

warm-blooded mammals spend most of their life on frozen seas, so they have adjusted to be

able to handle the cold weather. Their thick fur protects them from the freezing winds. They

have short tails and tiny ears, both of which help reduce heat loss. The heavy layer of fat

helps to protect the animals from the cold and allows them to live for long periods of time

without eating.

What is especially attractive in polar bears in terms of conservation (

保护

)is that it is an

umbrella species. No other animal hunts the polar bear. Because of their status as “top killers”,

scientists feel that the health of polar bears parallel (

平行的

) directly with the health of the

environment. Global warming may be affecting the ice patterns, which are critical for the

survival of the polar bear.

Anything in the global climate that would affect the stability or the length of the time

that the ice is on Hudson Bay or the Arctic waters, is going to have immediate impact on

them.

When the ice melts early, the bears may lose one month of hunting opportunities, which

can have major effects on their ability to find enough food. Another issue with the situation is

that when we develop any consideration for measures for polar bears, we are also protecting

the entire ecosystem. That is to say, by making the changes needed to keep this umbrella

species alive, the world will save any number of animals that have the same environmental

requirements.

4

．

What makes the polar bear particularly suited to the extreme weather there?

试卷第2页，共10页

B

．

Examples of excellent advertising.

D

．

Disadvantages of each advertising.

A

．

Determination.

C

．

The ability of adaptation.

5

．

What can we learn from the text?

A

．

The Arctic has a relatively long autumn.

B

．

Short tails and large ears.

D

．

The thin layer of fat.

B

．

The ice pattern plays a key role in the survival of the polar bear.

C

．

Polar bears are hurting more and more other small animals.

D

．

The earlier melting of the ice may do good to small animals.

6

．

Why is the polar bear called “umbrella species”?

A

．

Because they can provide shelter for other species. B

．

Because they are very strong.

C

．

Because they are large killers.

chain.

7

．

What is the author’s attitude to polar bear preservation?

A

．

Favorable.

The most valuable thing I ever lost was a pair of diamond earrings I won many years ago

at a charity auction (

拍卖会

). I wrote about the lost earrings in my new children’s book, The

Christmas Pig. When they reach the Land of the Lost, where the hero must go to rescue his

most beloved toy, my earrings are angry that they aren’t treated with the respect they think

they deserve. They soon find out that being made of diamonds counts for(

有用

) very little in

the strange world where human-made objects go when lost, because a thing’s importance

there depends on how much it’s truly loved.

The Christmas Pig explores a deep attachment to an old object. It’s about the journey of

a boy, Jack, who is a little lost himself, but who discovers his bravery and ability to love in a

strange new world. Of all the books I’ve written, this is the one that made me cry the most,

because I was dealing with emotions that run deep in all of us. Loss and change are hard for

children, but acceptance of these unavoidable parts of life isn’t much easier for adults. The

Christmas Pig shows how human beings — even small, lost ones — are capable of wonderful,

heroic acts.

A very strange thing happened on the day I finished editing The Christmas Pig. After

emailing the final version to my editor, I set about clearing out a cupboard. One of the last

objects I picked up was a small box. I opened it. There were my long-lost diamond earrings.

I’ve decided to sell them and give the money to a charity. I think it was a nice ending for my

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B

．

Uncaring. C

．

Unclear. D

．

Doubtful.

D

．

Because they are at the top of the food

earrings’ story to have them do some good for children in the Land of the Living.

How many times have I been asked whether I believe in magic? On the day I finished

The Christmas Pig, for a few shining moments I really did.

8

．

What’s the author’s purpose of writing this passage?

A

．

To tell a story happening in a magical world.

B

．

To advertise her first children’s book.

C

．

To introduce her new book and stories behind it.

D

．

To reveal our deep attachment to old objects.

9

．

What is The Christmas Pig mainly about?

A

．

A boy saved his lost toy in the magical world. B

．

A boy helped earrings find their

own value.

C

．

A boy discovered bravery in the real world.

some earrings.

10

．

Why did the book make the author cry most?

A

．

She was unable to forgive herself.

B

．

It was based on her own past experiences.

C

．

The hero dealt successfully with loss and change.

D

．

Many adults could hardly understand the main characters.

11

．

What does the author want to tell us through the story of her lost earrings?

A

．

Lost things will turn up sooner or later. B

．

Sometimes warm magical things can

happen in life.

C

．

We should donate to help those in need. D

．

Sometimes magic in books can happen in

real life.

In the autumn, Buck started to see moose (

驼鹿

) in the forest. One day he met a group of

about twenty. The largest was two meters tall, and his antlers were more than two meters

across. When he saw Buck, he got very angry. For hours Buck followed the moose; he wanted

the big one, but he wanted him alone. By the evening Buck had driven the big old moose

away from the others, and then he began his attack. The animal weighed six hundred and fifty

kilos — he was big enough and strong enough to kill Buck in seconds. Patiently, Buck

followed him for four days, attacking and then jumping away. He gave him no peace, no time

to eat or drink or rest, and slowly the moose became weaker. At the end of the fourth day,

试卷第4页，共10页

D

．

A boy was looked down upon by

Buck pulled the moose down and killed him. He stayed by the dead animal for a day and a

half, eating and then turned towards camp and John Thornton.

Five kilometers from the camp, he smelt something strange. Something was wrong. He

started to run. After a few hundred meters he found the dead body of Blackie, with an arrow

through his side. Then he found another sledge-dog, dying, with an arrow in his neck.

Buck was near the camp now, and could hear voices singing. Then he saw the body of

Hans, lying on his face, with ten or fifteen arrows in his back. Buck was suddenly filled with

a wild, burning anger. He must take his revenge (

报仇

).

The Yeehats were dancing around the camp, when they heard a deep and terrible

growling. Buck came out of the trees faster than the north wind, and threw himself on the

Yeehats like a mad dog. He jumped at the first man, and tore out his throat, killing him at

once. He jumped onto a second, then a third man, going each time for the throat. The Yeehats

could neither escape nor use their arrows. Buck moved like a storm among them, tearing,

biting, destroying, in a madness that he had never known before. Nothing could stop him, and

soon the Yeehats were running, wild with fear, back to the forest. Buck followed for some

time, and then returned to the camp.

He found Pete, killed in his bed. He followed Thornton’s smell to a deep pool, and found

Skeet lying dead by the edge. Thornton’s body was somewhere under the water. All day Buck

stayed by the pool or walked restlessly round the camp.

12

．

What is the best title of this passage?

A

．

The Revenge. B

．

Back Again.

13

．

What led to the moose’s disaster?

A

．

His own self-independence.

C

．

His own incorrect tactic.

B

．

His friends’ betrayal (

背叛

).

D

．

His enemy’s tactic (

战术

).

C

．

Sad Ending. D

．

The camp.

14

．

How many men were killed by the Yeehats?

A

．

Two. B

．

Three. C

．

Four. D

．

Five.

15

．

Which of the following can best describe Buck?

A

．

Hard-working but mysterious.

C

．

Tough but blind.

B

．

Smart but cautious.

D

．

Wild but faithful.

二、七选五

试卷第5页，共10页