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ACADEMICS

No.

1

Jan

. 2019

Gene

r

a

l

No

. 248

The Cultivationof Cultural Consciousness in

*

Intercultural

Communication *

(School of Foreign Languages anUniversity of Finance andEconomics

，

Xi’an Shaanxi 710100)

Abstract

：

With the development of China) s economy，the improvement of international influence，the adoption

Yang Xianping

of “Belt and Road” strategy and the continuous development of foreign exchanges，the demand for intercultural com­

munication is increasing with the growth of international interaction. Chinese people are the main force of internation­

al communication in the future and we will slioulder the important duty of sj)reading Chinese culture. So it is very im­

portant to cultivate people ’ s competence of intercultural communication. The competence refers to

guage itself but also the bilateral cultures. The paper firstly implies the significance of in

baclcground of “ Belt and Road” strateg. The second part is related to the literature review of intercultural communi­

cation. And it goes to the achievements of “Belt and Road” and the strategies of c

ness. Accorciing to the research，one point shoulci be clear，that is，the cultivation of c

portant in intercultural communication in the progress of “ Belt and Road” .

Key words

：

intercultural communication

；

the cultivation of cultural consciousness；% Belt and Road” strategy;

competence of intercultural communication

DOI

：

10. 3969/j. issn. 1002 - 1698.2019. 01.023

I

.

Intercultural

awareness

under

the

background

of

“

Belt

and

Road

”

strategy

In 2013

，

President X has put forward the idea of jointly constructing the

“

Silk Road Economic

Belt

”

and the

“

21st Century Marine Silk Road

”

. The State Development and Reform Commission

，

the Ministry of Foreign Mfairs and the Ministry of Commerce jointly issued the Vision and Action

in March 2015 to promote the construction of the Silk: Road Economic Belt and the Marine Silk:

Road in the 21st Century.

1. The cultural connotation of

“

Belt and Road

”

About the(Uth

〇

r:Yang Xianping,asociate professor of Xi’ an University of Finance and Economics,main research interests are

cultural communication, translation, and teaching and learning of college English.

* ! + This paper is supported by the research of Shaanxi phiosophy and social science planning ( Grant NO. 2018J17) and the Re­

search Foundation of Shaanxi provincial department of education# Grant NO. 16JK1293).

一

212 —

TheCultivation of Cultural Consciousness in Intercultural Communication

The main contents of the % Belt and Road& strategy, the principles of

friimeworlc and the key points of cooperation are expounded at the background of the time. The

“Belt and Road” strategy is not only a strategic concept to achieve common development，but also

a platform for cultural exchanges and cooperation to promote the interconnection of the people of

all countries along the route. China should take advantage of Belt and Road) s strategy to push Chi­

nese culture out to the world，promote cultural exchanges and cooperation with the countries along

the road，and reshape China’s global image. Belt andRoad’ s stmtegic concept brings a historic

strategic opportunity to the international dissemination of Chinese culture，at the same time，to pro­

mote Chinese culture to go out and strengthen the soft power and international influence of Chi­

nese culture when facing a complex and changeable environment. The constru

Road”，the promotion of cultural exchanges，the integrtion among the countries and people along

the route are the embodiment of the spirit of cultural openness andfriendly communicationand

cooperntion，which will lead to building a community of human destiny.

The construction of “ Belt and Road” is conducive to promoting exchanges and mutual learning

among different civilizations，promoting mutual recognition of different values，and enhancing mutual

culturfil trust and mutual benefit. The “ Belt and Road” strategy has set up a new platform for cultur­

al exchanges and integration and development in the err of globalization，through whic^h the people

of all countries along the route are connected and interlinked to promote the exchanges and mutual

learning of each other’s cultures at a higher level and on a larger scale. Innovation and development

of carying out the strategic concept of “Belt and Road” are conducive to further speeding up the e­

conomic and trade exchanges between China and the countries and regions along the line of % Belt

and Road” and forming a new pattern of opening up to the outeide world. The process of going out

to the world is a long - term system with a lot of problems and challenges

ences. Chinese culture will be acceptedby the people of countries andregions

“Belt and Road” successfully if we master the skills of intercultural communication.

Facing a series of problems and chaienges，what could Chinese do? It is a pr^ctic^al method to

strengthen our cultural consciousness in the process of spreading Chinese culture to the countries

and regions along “ Belt and Road”，because there is a phenomenon of inf^xilbilit^ in the dissemi­

nation of Chinese culture to the countries and regions along “ Belt and Road”，the people of coun­

tries and regions along “ Belt and Road” can easily create a st^reot^pe of Chin

without the inner spirit and basic values of Chinese culture. So we Chinese must dig deep into the

essence of our culture including the exc^lent part of Chinese traditional culture，the Chinese mod­

ern revolutionary culture and the remarkable achievements made by China ’ s reforms and opening

up. We all must have a deep understanding of our culture，cultivate our own cultural awareness and

cultural self - confidence and spread these ideas and cultures to let others know.

2. Globalization of promoting cooperntion and opening up between countries

Communication and interaction are no longer limited by regions and time，the world becomes

a close global vil^ge. Under the background of globalization，the confic^ts and contr^dic^tions be­

tween the countries，between the traditional and the modern are becoming increasingly prominent.

At the age of intercultural communication promoted by human society，intercultural exchanges be-

Academics 2019. 1

tween China and the world has increasing dramatically. However

，

as a result of the strong impact

of multiculturalism

，

many people are lost or unable to discern the correct direction of cultural de-

velopment

，

so the resulting dislocation of cultural values makes them indifferent to the advanced

mainstream culture of contemporary China or suspicious of the advancedmainstream culture of

thoughts and behaviors. Therefore

，

there are still some problems in the process of

nese culture. On one hand

，

the essence of traditional culture has not been fully excavated

，

makng

it mdiated brilliantly in the new historical era

;

Onthe other hand

，

inthe process of

the new

，

epochal and strong cohesive cultural values

，

some people suffer from

“

cultural loss

”

and

lack of mother cultural awareness and cultural self - confidence.

With the economic globalization

，

different regions andcountries have cultural conflicts in in­

tercultural communication

，

which has become a prominent problem in the contemporary world. So

it is necessary for us to know what culture is in detail. Culture is a kind of complicated socii phe­

nomenon with certaincultural characteristics

，

andcultural collections are sharedandtransmitted

by the members of a particular society. As an abstract concept

，

culture manifes

sociilife including knowledge

，

belief

，

art

，

morality

，

law

，

customs and other socii customs and

habits. In a broad sense

，

everything created by human beings is called culture. In a narrow sense

，

it

refers to sp iritual civilization including philos ophy

，

sc ience

，

relgion

，

technology

，

lit^ratur^

，

educa­

tion

，

customs and otlier concepts and forms

.

In fact

，

culture is a behavior pattern

，

cogniti-^e struc­

ture and mutual emotional understjmding that people gradually form in the

tion. China is anancient country withgreat culture whichis different fromthe westernculture with

Christianity. China has formedthe culture of Confucianism

，

TaoismandZen

，

whichhave infuenced

the spiritual worldandChinese people

’

s daily life for a long time

.

Ina society without the enrich­

ment andabundance of culture

，

life is not comprehensive

，

but simple andprimary. Without the im-

pavement of education

，

the living standard will just be at a low level of

basically the understanding of a group. Cultural consciousness is the understanding

Furthermore

，

cultural consciousness comes from the cultivation of culture

.

Soit is necessary to

make our Chinese people leamthe excellent part of the culture inorder

self - consciousness and self - confidence.

Literature

review

Intercultural communicationis communicationbetweenpeople from different cultural back­

grounds

.

With the acceleration of the process of economic globalization

，

intercultural communica-

tionactiities become more andmore frequent

，

andthe contacts betweenpeople from different

cultural backgrounds are increasing day by day. A large number of multinational companies need

large labors with mastery

〇

f high language competence and vaaous cultures. So intercultural com­

munication as a new research subject has attracted more and more attention.

1. Definition of intercultural communication

The intercultural communication refers to the interaction of different nationalities in different

countries or among different races. It is the multicultural contact andinteraction betweenpeople

from different cultural backgrounds in the process of communication. In intercultural communica-

tion

，

the communicators should not only master the culture of the target

一

214

—

TheCultivation of Cultural Consciousness in Intercultural Communication

stand the culture of mother tongue for successful intercultural communication. Therefore

，

the un­

derstanding the language andculture of bothsides is necessary for intercultural communication.

The cultural constraints of intercultural communication stem not only from the lack of understand­

ing of target language and culture

，

but also from the lack of understanding of mother tongue and its

culture and the differences between the cultures.

I

n other words

，

the learners not only pay enough attention tothe culture of foreign language

but also the culture of the mother tongue. Both of the cultures should not be neglected

，

otherwise

lack of knowledge of cultures directly affects our communicationwithforeigners. That is

，

due to

the bidirectional nature of intercultural communication

，

the imbalance of intercultural communica­

tion is caused by the lack of the communicators

)

knowledge of our native language.

I

n recent

years

，

many Chinese education experts and educators have realized this problem

，

that is

，

lack of n­

ative culture and ability of expression in target language as one of the reasons

ers of cross

-

cultural communication. Therefore

，

educators try to reform foreign language teaching

from this point of Vew and are attempting to introduce Chinese cultural elements into foreign lan­

guage learning so that we can have a better competence of interculturl communication. The pur­

pose is to avoid the

“

aphasia

”

of mother tongue in the process of intercultural communication so

as to promote our intercultural communication competence. There are some problem

tural communication

，

such as insufficient attention to Chinese culture

，

lack of language compe-

tence

，

which are the factors to block further intercultural communication

.

With the development of

intercultural communication

，

the language educationwill not only be limitedto the cultivation of

language competence

，

but also should extend to multicultural communicative competence including

the mastery of cultures

.

On one hand

，

it is the spread and absorption of culture

;

on the other hand

，

it is helpful to transform Chinese culture in international communication.

I

n current two

-

way interactive international communication

，

language competence should not

only a

tt

ach importance to the study of the target language and its culture

，

but also to the understand­

ing of mother

-

tongue culture. By comparative learning

，

Chinese people will be be

tt

er to understand

the advantages of our own culture and enhance cultural confidence. Through the international cultur­

al exchanges

，

we will convey Chinese voice and tell Chinese stories to all the people

as to effectively spread Chinese culture. Chinese are the main force of intercul

and the helmsman of cultural exchanges between China and the other countries at present and in fu­

ture. The inheritance and dissemination of Chinese culture mainly depends on ourelves

.

Therefore

，

in foreign language culture learning

，

people should make full use of our Chinese

recognize

，

compare

，

crticize

，

ref ectand identify the cultural differences between foreign and

China

’

s cultures

，

thus acquiring the bilateral cultures in intercultural communication.

To a greater extent

，

communicationskills canremove the possible obstacles incommunica-

tion

，

which can not only improve our intercultural communication ability but also cultivate our

pride and self

-

confidence

.

Therefore

，

！

the process of foreign language learning

，

we should con­

strict a culture mode of intercultural communication

，

introduce Chinese culture abroadandgive

full play to form our cultural self - confidence. Through the comparative study and research on cul­

tural differences between different cultures

，

we can improve our communicative competence

一

215

—

Academics 2019. 1

through the acquisition of our nati-^e culture

,

and at the same time

,

we can culti-^ate our self

-

con­

sciousness and cultural confidence in our nati-^e culture. In order to tr^n

ents witli international horizon and hi^Ah professional ability

,

foreign language and culture learning

should absorb some useful foreign cultures for the social development of our countrr.

2. Language and culture in intercultural communication

Culture has a broad meaning that can be broadly divided into three categores

:

first

"

materal

civilization is the total of man

’

s materal production activities

，

the long history of mankind is main­

ly the history of materal production activities

;

second

，

spirtual civilization hasachieved much

since mankind gradually liberated from manual labor aft^r the industrifil revoluti

tion technology revolution is the liberation of the human brjiin

，

whic^h makes mor^ people possible

to engage in culturfil production and consumption including the construction of relgion

，

art

，

philos­

ophy and the perfection of customs

，

habits and institutions

.

Nowadays

，

medi^ culture has become

the mainstream

，

suchas books

，

magazines

，

movies

，

television

，

Internet

，

mobile phone andso on

，

which become the main carier of contemporary spirtual culture

，

making cultural production and

consumption unprecedented

'

third

，

language and written symbols are the collection of human spir­

itual activities

，

which is the most concentrated embodiment of culture.

The dialectical relationship between language and culture is closely related to language and cul­

ture. First，language is the carier of culture and the materal manifestation of cultural existence. The

formation and expression of culture cannot be separated from language. The

velops and is inhert^d from generation to generation through varous forms to the present. One of

the most imporant means is to use language to inhert，record and presere the culture in other as­

pects of culture，such as mythology

，

religion，literature and ar，science and technology，construction

and transmission of language. Second，language expression refects the cultural psychology of the na­

tion. The languages of different nationalities refect and record the specifc cultural features of differ­

ent nationalities，the specific cultures of different nationalities，and the development of languages of

different nationalities，to a cerain extent and at a certain level. It can be said that language and cul­

ture are blended'there is no culture without language. Third，language symbols have social oagin.

Language learning is a social and cultural phenomenon in social activities and cognitive process. Cul­

ture learning is the learning of cultural elements of language，which is a kind of culture in the form

of language and belongs to a par of language. When language is the canier of culture

，！

is cultural

facts，which exist in the rules of social communicationandare imporant contents of intercultural

learning. That is，the former is to focus onthe internal language; the latter is

guage. 1l of these ref ect cultural values from human beings) activities. That is to say，peo

the standard of cultural evaluation in the process of cultural development，what is acceptable or un-

acceptable，aght or wrong’thus cultural values are formed. Cultural values include two

one hand，there is an object which can satisfy a kind of cultural need;On the other hand，there is a

cerain subject with cultural needs. When a certain subject meets an object that can satisfy is own

cultural needs and occupies the object in some way，the relationship of cultural values comes into

being. Cultural values have completely different concepts. Values are a peron) s view on what the

values are. Cultural values are the infuence of culture in one or more aspects

一

216 —

TheCultivation of Cultural Consciousness in Intercultural Communication

cultures have different views on the values of culture.

3. Cultural self - consciousness

Cultural self - consciousness mainly refers to the cultural awakening andconsciousness of a

nation "including the role of culture in historical progress and the function of social development. It

has a profound meaning，that is，a correct grasp of the laws and trend of cultural development，an

active responsibility for the social and historical development of culture，and a leading role in cul­

tural construction including criticism andinheritance of traditional culture. The judgment andab-

sorption of all kinds of cultures in the world includes summary and learning from historical experi­

ence and lessons，and the orientation and creation of contemporary culture to achieve cultural

self - awakening，self - reflectionand self - transcendence. In other words，cultural consciousness

is that people living ina certainculture have self - knowledge of our culture，understanding of its

origin，formation process

，

characteristic's and development tr^nd including reflection on our own

culture and otliers) cultures. Reflection on one) s own culture oft^n helps to understjmd the rela­

tionship between different cultures. On the otlier hand，cultural self - confidence refers to a coun­

try

，

a nation，a politic^al part^^ s full affirmation of the cultural values，a firm belief in one^ s own

culturfil ，and an affirmation and adherence to our own fine culturfil traditions. The respect

for contemporary core values，adherence and piety is the full affmation of our own cultural con­

notation and values，cultural characterstics and the vitality of faith. Cultural self - confidence is the

source of national self - confidence and prde. With the confidence and prde of national culture

，

Chinese nation has maintained itself and formed the unique Chinese culture by assimil

ent cultures of its own ethnics in the long history. Only through enforcing our cultuml self - con-

sciousness，canChinese people have cultural self - confidence and cultural self - improvement. If

we know the advantages of our own culture，we will find out its cultural position in the world and

have cultural consciousness inthe course of exchangesandcomparisonof different cultures. Into­

day ’ s multiculturalism world，we will fmdsome ways to strengthening our ownability to inhert

and spread our culture. So how to gain cultural self - confidence? Cultural self - c

complacent，nor is it exclusive. We should stickto our ownexcellent culture，treat other cultures

correctly and fairly，focus on the need of the times and social development，a

velop our advanced culture. The key is to focus on the future and to absorb other cultures instead

of totally emphasizing our own culture. A high degree of cultural self - consciousnes

self - confidence is the ideological basis for the prospert^ and development of socialist culture.

Therefore，it is important to learn both languages and cultures in intercultural communication. On

the contrary，we would make a mistake if we only attach importance to foreign cultures and ignore

our own，we will lose the root of our nation.

M

.

The

achievements

of

intercultural

communication

Aft^r 40 - year refom and opening up，China has made remarkable achievements in various

fields，such as politics，economy and culture and so on. In 2013，Chaiman — took the initiative put­

ting forward the constriction of “Belt andRoad”，whichhas beenfve years. Over the past five

years，％Belt and Road” project has made continuous progress and thrived in cooperation rooted in

the historcal soil of the “SilkRoad”，focusing onAsiv，Europe and Afrca’ s development. “Belt

一

217 —

Academics 2019. 1

and Road” aims at building international cooperationand is open to all friends. As one of China ’ s

three major strategies，the constructionof “Belt andRoad” has already entered the fast track of

accelerating progress and becomes a powerful power for a comprehensive recover of the world e­

conomy. We should be proud of our achievements and experience and share them with the world

for common development.

Firstly，connectivity is accelerated in terms of infrastmcture. Facilities Unicom is the core con­

tent and priority area of the constriction of “Belt and Road”. Over the past five years，efficient and

smooth international channels have been accelerated，such as China - Laos railway，China - Thailand

railway，Hungary - Serbia railway，Yawan hijgh - speed railway construction and so on. The port of

Hambantota in Sri Lanka is completed，and the construction of theColomboPort City project is more

than half in the progress;the port of Piraeus

，

Greece，is built into an imp

Sino - Burma crude oil pipeline has been put into use，the crude oil has entered China from the Indi­

an Ocean through the pipeline，the Sino -Russifm crude oil pipeline has been formaiy put into use

，

and the construction of the Sino - Russian natural gas pipeline along the eastern route has been car­

ried out as planned. CEIBS has more than 9000, reaching 42 cities in 14 European countries.

Secondly，China has achieved remarkable achievements in economic，trade and investment co­

operation. China’s tmde andinvestment cooperaaonwithcountries along the route of “Belt and

Road” has been expanding，creating a good win - win situation of mutual benefit. In 2017，China ’ s

total amount of import and export with the countries of “Belt and Road” reached 1. 44032 trillion

US dollars，an increase of 13.4% over the same period of last year. It was hijgher than China’ s o­

verall foreign trade growth mte of 5. 9 percent，accounting for 36. 2 percent of China’s total import

and export tmde. Of this total，China exported US $774. 26 billion to these countries，an increase

of 8. 5% over the same period of last year，and accounting for 34. 1 % of China’ s total exports.

“Belt and Road” has imported US $ 666. 05 billion，an increase of 19. 8 percent over the same peri­

od last year，accounting for 39. 0 percent of China’s tot^l import，witli import growing faster than

export for the first time in nearly fve years. China invested US $ 14. 36 billion in countries along

Belt and Road，accounting for 12% of China’ s total overseas investment

present，China and the countries along the route have built more than 80 overseas economic and

trade cooperation zones，creating 244，000 local jobs. The China - Belarus Industrial District has be­

come a model for bilateral cooperaaon，and a large number of such cooperation districts are also

speeding up.

Thirdly，financial cooperation is developing further with the countries of the route of “Belt and

Road”. Financial cooperation is an important part of Belt and Road’s international cooperation. By

strengthening financial cooperation and promoting the circulation of money and financing，China

can create a stable financing environment for the constructionof “Belt andRoad”，gu

capitals of the countries to participate in the development of economy chain，and promote the

healthy development of world economy. By June of 2018，China had established 71 first level insti­

tutions in 27 countries along the route.

Fourthly，International Corporation continues to rise. In the past five years，guided by the spirit

of peaceful cooperation，openness and tolerance，mutual learning and mutual learning，and mutual

一

218 —

TheCultivation of Cultural Consciousness in Intercultural Communication

benefit and win - win cooperation

，

the route of “Belt and Road” is

monious coexistence. Belt andRoad’ s international influence is increasing

，

the strategic docking

work with relevant countries and international organizations is advancing

，

and the scope of cooper­

ation continues to expand. At present

，

China has signed cooperation documents with more than 100

countries and international organizations. As China’s most important diplomatic activity in 2017,

the successful convening of the “ Belt and Road” summit fomm on international cooperation marks

the establishment of the advanced officii international dialogue mechanism under the framework

of the construction of “ Belt and Road”.

I

n future

，

China will continue to promote “ Belt and Road” international cooperation in accord­

ance witli the demands of peace building

，

prosperity

，

opening up

，

innovation and civilization. A-

though it has been fve years since the project of “Belt and Road” was put forward

，

which is still in

the initial stage of implementation

，

China has won more and more countries and international or­

ganizations to paric^ipate in the construction of “ Belt and Road” entliusifism

，

enhanced China’s in­

ternational infuence

，

and promoted the development of economic globalization. We will seize the

opportunity of development to move forward step by step to benefit the world and the people along

the route.

P

.

The

strategies

of

intercultural

communication

to

promote

the

development

of

“

Belt

and

Road

”

I

n order to promote our achievements further

，

how and what shall we do to improve our com­

petence ofintercultural communication- Here are some secrets

；

1. Vigorously strengthening the understanding of advanced socialist culture

First of al

，

the impor^nce of advanced culture should be recognized. Nowadays

，

due to the

lack of understanding of traditional culture and rational thinking

，

some Chinese blindly pursue

western culture and lose their way inthe pluralistic culture wave

，

whichleads to

own culture. Therefore

，

we must strengthen the education of national excellent traditional culture

，

extend the outlook of education onlife

，

values and the world

，

and turn Chinese culture

cultivation and behaviors.

I

n order to cultivate people ’ s cultural consciousness and cultural self -

confidence

，

we should adopt Marxist historical anddialectical methods to handle the relationship

by neitlier conceit nor bellgerence between tradition and modernity properly

，

between local and

foreign countries and between inheritance and innovation.

I

n the transmission of ancient and mod­

ern cultures and the exchanges between Chinese and foreign cultures

，

we should recognize the ad­

vantages of our own culture

，

distinguish our cultural position

，

constantly enhance our self - confi­

dence in order to make the Chinese voice heard by intercultural communication

，

tell Chinese sto­

ries well

，

and contribute Chinese wisdom to the world and build a more harmonious society. Third-

ly

，

make it clear the content of socialist advanced culture

，

which includes not only the essence of

Chinese traditional culture but also the contemporary revolutionary culture and the achievements

of reform and opening up. History and reality have repeatedly shown that the

of all

，

is the awakening of its nation

，

its country andevenits political pary

，

whichdepends to a

great extent on its cultural consciousness and cultural confidence. Therefore

，

whether or not there

一

219 —

Academics 2019. 1

is a high degree of cultural consciousness and cultural confidence is not only related to the revital­

ization and prosperit;y of culture itself

,

but also determines the rejuvenation and dev

nation and a political party as well as the future and destiny of the nation.

2. Correctly handling of cultural differences to improve the efficiency

semination

It is very important to cultivate cultural consciousness andcultural self

-

confidence

，

but we

should deal with twoproblems

，

one is how to understandthe culture of mother tongue. Because

the national culture is our nation

)

s soul including its traditional culture

，

modem revolutionary cul­

ture and socialist reform and development culture

;

the other is how to deal with the cultural differ­

ences between China and foreign cultures. First of all

，

correctly understand

culture and the advantages of our culture. Secondly

，

properly handle the relationship between

%

cul­

ture import

”

and

“

culture export

”，

establishanequal intercultural communicationplatfom^ and

construct a two - dimensional culturfil transmission system. We should not onl^ absorb from for­

eign cultures but also make our culture go out. It means introducing foreign cultures witli distinc­

tion

，

that is to say

，

the introduction of exc^lent par of foreign cultures is for the development of

our country. In addition

，

through equally cultural exchanges and raaonal analysis

，

Chinese can un­

derstand the advantages and dissdvantages of foreign culture objectively

，

which will not only affect

our own culture positively

，

but also eliminate the cultural inferority caused by blind worship of for­

eign cultures. Going out of our culture is one of the most prominent themes of our current cultural

development strategy.

3. Promoting cultural rejuvenation and emphasizing cultural innovation

Tolstoy said that the rght way is to absorb what the predecessors have done

，

and then move

on

，

whi(^h expounds the relationship) between inhertfince and innovation. In any f^ld

，

inhert^nce

and innovation complement each other. The development of culture focuses on inheritance and in­

novation. The inhert^nce of culture

，

first of all

，

is the absortion and acceptjmce

hertage of the nation

，

as same as the absortion of other cultures

.

In cultural development

，

inhert-

ance is the means

，

and innovation is the end

.

Without inheritance

，

there will be a cultural fault

，

or

culture cannot continue to develop

.

Therefore

，

we should inherit the fve

-

thousand

-

year cultural

hertage of Chinese nation and make it floursh and full of vitality. So we should absorb the essence

of the cultural hertage of the past

，

discard the dross

，

and at the same time have a breakthrough.

But something mor^ should be paid attention

；

respecting history and traditions

，

taking into account

the national conditions and regional characteasti(!s of China and so on. By doing these

，

can innova­

tion have its historc^al continuity.

4. Staff training in the competence of intercultural communication

The competence of language

，

the understanding of culture

，

the mastery

〇

f communicative skills

are the three important elements of intercultural communication. Different ethnic groups are fomed

in different environments relatedto ecology

，

religion

，

language habits

，

social culture

，

local customs

and other contextual factors. The cultivation of intercultural communicative competence has a wide

range of connotations and we should take the cultivation of our intercultural communicative compe­

tence as the main theme

.

First of all

，

change the orginal leaning mode

.

The traditional leaning aims

一

220

—

TheCultivation of Cultural Consciousness in Intercultural Communication

at the cultivation of pure language competence，neglecting to a great extent the analysis and expres­

sion of culture in a foreign language. As you know，language and culture are inseparable，and com­

munication is the ultimate goal of English teaching. Language learning without understanding Vs cul­

ture cannot be achieved communicative function，so we should actively change the traditional learn­

ing mode. In order to help us to solve cultural conflict inEnglishenvir

successfully with foreign frends，we should constantly recharge ourselves to understand the cultural

characterstics of the foreign cultures by consciously integrating into the expression of cultures. Sec-

ondly’refomi the learning contents and expand the channels of understanding cultural differences

，

multimedia and network in order to deal withthe baniers ininterculturl communication. Thirdly

，

pay more attention to the cultivation of intercultural communicative competence. Communicative

strategies play a ver important role inthe process of learning. Effective communicationstrategies

can cultivate our ability of self - learning and interculturd communication. So we

traditional history stories of foreign countries with the similar ones in China，and then put them into

practice that we can review not only the history but different cultures. More group - discussion with

people from different cultures can cultivate not only our self - learning ability but also improve our

team cooperation ability as well as communicative competence.

Language competence in successfully intercultural communication is only one aspect

，

account-

ing for up to 40%. What is more important is the familiarity andrecognitio

background. Centralizedlectures andtraining are difficult to cultivate interpersonal，flexible and

concrete abilities indifferent cultural environments. Trainthe international staff from

One is the theoretical training. The other is to put employees into a multicultural environment so

that they can improve our intercultural communicative competence in practice，because there is no

better way than learning from practice. Theoretical training allows them

low - level mistakes，and the development of deeper skills depends on handling practical issues.

V

-

Conclusion

and

discussion

Chinese culture has a great infuence on the world. Some classical works in ancient China are

the crystallization of the wisdom of the Chinese nation，and the philosophical

wisdom of our ancestors. Classical works suchas Confucianism andTaoism have great infuence

on modem and contemporary philosophy. Moreover，the great creation of Chinese ancient science

and technology has great contribution and infuence to the world ciflization especifly the spread

of our four famous inventions. Besides，the development of the Silk Road，the spread of tea culture

and silk: weaving technology have made great contributions to the world. In addition，Chinese revo­

lutionary culture and socialist advanced culture are also outstanding. The Communist Par^ of Chi­

na led the nation to oveaiirow the %thr^e mount^ins& and established a new China. Moreover，the

achievements that we have achieved since the reform and opening up within 40 years ago are also

part of the advanced culture of our country.

China needs to strengthen the development and dissemination of cultural resources and en­

hance the ability of Chinese culture to spread it int^rnationaiy when strengthening the culturfil ex­

changes and cooperation between China and the countries and regions along

improve the international competitiveness of Chinese cultural products andother aspects andto

一

221 —

Academics 2019. 1

make up for the shortness，China improves the international influence and centripetal force of Chi­

nese culture by cultural consciousness. In the process of cultural exchanges with foreign countries

，

Chinese turn its advantages of cultural resources into richchannels of communicationcompared

with the different culturesin the world. In the future，on one hand，China should continue to

strengthen the constructionof international communicationchannels for the media，cultivate the

media enterprises with international competitiveness facing the world，and provide the channel

guarantee for the international communication of Chinese culture. In order

tional cultural communic^ation ability and enhance our national brjmd value and international im­

age

，

it is important for us to know that China not onl^ has a long and splendid ancient civilization

，

but also a colorful modem civilization. Chinese modem culture is rooted in Chinese traditional cul-

ture，which contains the beneficial elements of traditional culture and also absorbs the beneficial a­

chievements of the culture of the world. In terns of the historcal process of cultural development

，

Chinese modern culture is more inclusive and innovative than traditional Chinese culture. *

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