2024年5月5日发(作者：测网速wifi在线手机)
A Brief Analysis of the Differences Between
New Media Advertisement and Traditional
Media Advertisement
Name: Xiaoyu Zhou
Abstract
In today's society, more and more people prefer to use new media to get the
information they want rather than use traditional media to carry out their activities,
and I think advertisement is an obvious example. The emergence and development of
new media advertisement have an unprecedented impact on traditional media
advertisement.
It can be said that it has changed the pattern and ways of information
communication in the past, and, in my opinion, it doesn’t mean bad, different medias
have different features and functions. This paper will focus on the concepts and
characteristics of these two advertising models, and discuss the differences between
new media advertisement and traditional media advertisement. At the same time, I
will analyse the influence of new media advertisement on consumers’ behaviours
based on the similarities and differences between them.
Key Words: new media advertisement, traditional media advertisement, differences,
influence
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