2024年3月16日发(作者：电脑突然蓝屏了怎么办)

迈克尔·波特竞争战略五大要点（Five main points of Michael

Porter's competition strategy）

Michael Porter five force model

Michael Porter was praised as "father of modern competitive

strategy" and one of the greatest business thinkers of modern

times. His four works not only laid the status of business Mount

Taishan and the North Star for him, is a high-level business

strategy in guiding light. (published in 1980, "competitive

strategy", "competitive advantage" published in 1985,

"national competitive advantage" published in 1990 and

"competition theory" published in 1998)

Potter's books are not easy to read, but Potter's theory of

competitive strategy seems complicated, in fact clearly, his

theory mainly include: five forces model, three general

strategies, value chain, industrial cluster, diamond system.

1, five force model

The primary factor in determining the profitability of an

enterprise is "industry attractiveness."". In formulating a

competitive strategy, an enterprise must have a thorough

understanding of the law of competition that determines the

attractiveness of the industry. The law of competition can be

analyzed with five kinds of competitiveness, as shown in the

figure, these five kinds of Competitiveness: the threat of new

entrants, the bargaining ability of customers, the threat of

substitute products, bargaining power of suppliers and

competitors are.

These five competitive forces can determine the profitability

of the industry, they affect the price of the product, the cost,

and the necessary investment, but also determines the

industrial structure. If enterprises want to have long-term

profitability, they must first understand the industrial

structure, and to shape the favorable industrial structure.

2 and three general strategies

The second central issues of competitive strategy are: the

relative position of the enterprise in the industry.

Competitive position will determine whether the profitability

of the enterprise is higher or lower than the average level of

the industry. Even in industries with poor industrial structure

and poor average profitability, firms with better competitive

positions can still achieve higher return on investment.

Every enterprise has many advantages or disadvantages, and any

advantage or disadvantage can bring about relative cost

advantage and relative differentiation. Cost advantage and

differentiation are the results of the five competitive

advantages that enterprises are better than competitors. The

two basic types of enterprise competitive advantage and the

corresponding combination of events, you can derive may let the

enterprise obtain three kinds of general strategy better

competition position: overall cost leadership strategy,

differentiation strategy and focus strategy.

The total cost leading strategy requires enterprises to

establish efficient and large-scale production facilities, to