2024年4月16日发(作者：)

高级商务英语阅读

Chapter 12

Long Live the Revolution

I．教学目的

通过本文的学习，使学生了解到历史上两次技术革新带给商业模式的巨大革命，并使他们进一步

认识到新的管理模式下供应链结构的不同变化，并从经济和技术发展的进程启发学生对经济和管理

规模发展趋势的预测，并加深学生对我国改革开放历史意义的理解。本文涉及到许多经贸知识，如：

供应链、库存周转率、规模经济、产业调整等内容的基本概念学生也应掌握。另外，增强学生对上

述内容的英语术语表达也是本课的教学目的之一。

II．教学计划

拟使用四课时完成本课内容。一课时介绍背景知识，两课时用于课文讲解及难点讨论，最后一

课时可就某一相关问题（如：供应链上出现的两次革命及技术革新对产业结构的影响等）展开讨论。

III．教学方法

以学生为中心，通过师生互动、各抒己见的方式理解和认识课文中涉及到的各类问题（也包括

语言方面的问题）。

IV．背景知识

1. About the author:

1) Dr. Narendra Agrawal

Dr. Naren Agrawal is an associate professor in the Department of Operations & Management

Information Systems of Santa Clara University, and has been a visiting associate professor at the

Wharton School of Business. He also worked as Systems Analyst with Tata Consultancy Services

in Bombay, India. Prof. Agrawal teaches courses in supply chain management, operations

management, computer based decision models, and manufacturing competitiveness in the MBA

and executive MBA programs. His research interests include supply chain management, sourcing

strategy, design and analysis of distribution systems, and manufacturing competitiveness. His

research has been published in journals such as Operations Research, Manufacturing and Service

Operations Management, Naval Research Logistics, IIE Transactions, and the Journal of Retailing.

He has also contributed chapters in a number of books on supply chain management. He serves

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高级商务英语阅读

on the editorial review boards of the Journal of Manufacturing and Service Operations

Management and Journal of Production and Operations Management. Naren is a research faculty

associate of the Retail Workbench at Santa Clara University, and a member of INFORMS. He is the

recipient of the Dean's award for extraordinary research, teaching and service, and the Dean's

award for teaching innovation. He also received the Breetwor Fellowship, which is awarded to

tenured faculty members who have distinguished themselves as teaching scholars and are making

notable service contributions to the School, the University, and the profession. Prof. Agrawal has

conducted numerous management development seminars and consulted with companies such as

Adaptec, Applied Materials, Conceptus, The Gap, Hewlett Packard, IBM, MCA Solutions, Pemex,

Redistributors of America, Inc., and Schlumberger.

2) Dr. Morris A. Cohen

Dr. Cohen is the Matsushita Professor of Manufacturing and Logistics at the Wharton School of the

University of Pennsylvania. He holds a . in Engineering Sciences from the University of

Toronto as well as a M.S. in Industrial Engineering and Management Science and a Ph.D. in

Operations Research from Northwestern University. He has served as Departmental Editor for the

Manufacturing, Operations and Scheduling area as well as for the Health Care and Service Sector

area for the journal, Operations Research. He also has served on the editorial boards of the

Journal of Operations Management, the Journal of Manufacturing and Operations Management

and the Navy Research Logistics Quarterly. His current research interests include: 1) global

manufacturing and logistics, 2) new product development process management, 3) technology

management and automation of processes 4) channel choice and distribution strategy, 5) service

logistics system management, 6) strategic benchmark analysis of operations processes and, 7)

inventory control and production management. He has been a consultant to a wide range of

domestic and global companies. He was the recipient of the 1989 Lauder Institute Prize for

Advances in International Management and the Decision Sciences Institute 1991 Hardy Award for

best papers as well as the 1991 Institute of Management Science Practice Prize (runner-up) for the

development of the after-sales service logistics system adopted by IBM.

2. What is supply chain management?

Supply chain management is the combination of art and science that goes into improving the way

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