2024年4月7日发(作者：)

How great leaders inspire action中英文对照翻译

How great leaders inspire action

一个伟大的领导者如何激发购买力

注解：

Simon Sinek has a simple but powerful model for inspirational

leadership all starting with a golden circle and the question

"Why?" His examples include Apple, Martin Luther King, and the

Wright brothers -- and as a counterpoint Tivo, which (until a

recent court victory that tripled its stock price) appeared to

be struggling.

正文：

How do you explain when things don't go as we assume? Or better,

how do you explain when others are able to achieve things that

seem to defy all of the assumptions? For example: Why is Apple

so innovative? Year after year, after year, after year, they're

more innovative than all their competition. And yet, they're

just a computer company. They're just like everyone else. They

have the same access to the same talent, the same agencies, the

same consultants, the same media. Then why is it that they seem

to have something different? Why is it that Martin Luther King

led the Civil Rights Movement? He wasn't the only man who

suffered in a pre-civil rights America. And he certainly wasn't

the only great orator of the day. Why him? And why is it that

the Wright brothers were able to figure out control-powered,

manned flight when there were certainly other teams who were

better qualified, better funded, and they didn't achieve

powered man flight, and the Wright brothers beat them to it.

There's something else at play here.

你怎样解释当一些事情出乎我们意料的进行？或者说，你怎样解释当

别人能成就一些看似不符合所有猜想的事？例如：为什么苹果那样的

乐于创新？一年一年又一年，他们比他所有的竞争对手都要敢于创

新。可是，他只是一家电脑公司。他们就象其他人一样。他们拥有同

样的方法吸取同样的人才，拥有同样的代理商，同样的顾问，同样的

媒体。但是为什么他们看上去会某些不同之处呢？为什么Martin

Luther King领导公民权利运动？他不是唯一一个遭遇非公民待遇的

美国公民。他无疑不只仅仅是那个时候伟大的演讲家。为什么是他？

为什么怀特兄弟能够发明人造带动力控制的飞行器，而当时其他人无

疑拥有更好的资格，更好的基础，但他们却没能完成人造动力飞行器，

而怀特兄弟于这点打败了他们。这是因为有其他东西于此发挥作用。

About three and a half years ago I made a discovery, and this

discovery profoundly changed my view on how I thought the world

worked. And it even profoundly changed the way in which I

operate in it. As it turns out -- there's a pattern -- as it

turns out, all the great and inspiring leaders and

organizations in the world, whether it's Apple, or Martin

Luther King or the Wright brothers, they all think, act and

communicate the exact same way. And it's the complete opposite

to everyone else. All I did was codify it. And it's probably

the world's simplest idea. I call it the golden circle.

大约三年半之前，我有个新发现，这个发现深深的改变了我的对于我

曾经认为这个世界如何工作的观点。并且它甚至深深的改变了我运营

事物的方式。如它所示——这是一个图案——如这个所示，这个世界

上所有伟大的有感染力的领导者们或者组织，无论是苹果，或者

Martin Luther King或者怀特兄弟，他们都确切的以同一种方式思

考，行动和交流。但是这个是完全不同于其他人的方式。所有我做的

只是把他整理出来。并且这可能是世界上最简单的注意。我把它叫做