2024年3月31日发(作者：)

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ACT写作解析及范文(关于广告)

今天给大家介绍一篇关云长ACT广告写作的文章。

观点一：广告帮助人们做出最好的选择

观点二：人们应该理性对待广告

观点三：广告会误导人

ACT写作真题解析

虽然仅仅是回忆版的真题，但根据以上信息，我们还是可以很好的利用香港的这份真

题，总结出许多有价值的考试信息。

首先，看到这个题目之后，我们可以确定这个issue的讨论对象——广告。一个与我

们生活息息相关的话题。既然是与我们生活相关，那么我们可以言之有物的例子观点就很

多。在进行初步思考时，我们要分析一下广告的功能和特点——商业广告主要用于介绍产

品以达到销售目的。知道了这一点之后，就不难结合3个perspectivesgiven来进行进一

步的分析论证啦。

接下来我们来看一下考卷中给出的三个既定角度。

观点一：广告帮助人们做出最好的选择/很明显，这是在说广告对我们积极的影响，那

么按照我们上课所讲的“根据已知推未知”的策略，针对这个角度，我们是不是可以列举

出许多例子啊。比如在琳琅满目的商品面前，广告可以给我们提供非常有用的商品信息，

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供我们参考比较;还能节约我们的时间精力金钱等等。

观点二：人们应该理性对待广告/ 我们在课堂上讲过这种类似的“中立理智型”观点，

这种类型的角度观点往往就是我们立论的切入点。OK，针对这种观点，我们可以举反例来

进行论证，效果会更好，这一点在课堂上也有涉及，在这里就不啰嗦啦，忘记的同学回去

再翻一遍笔记哦!

观点三：广告会误导人/观点三与观点一相对立，正好是在说广告对我们消极的影响，

那么同样这样的例子我们也有不少。因为广告生动的画面与声音效果，较高的说服力，所

以很容易令我们产生冲动消费的欲望，并且时常不辨真假，不明自己的实际需求，等等等。

通过这么一股脑儿的Brainstorming，我们的文章中心内容与框架都已经有了，接下

来再根据我们课堂上讲解的“首尾写作法”以及我们针对这一类作文所补充的词汇句型将

文章完善丰满，相信在考场上的你们一定会妙笔生花!

ACT范文示例

Advertisement

It is notdeniable that people’s daily lives have been greatly changed by

theadvertisements that can be overwhelmingly seen almost everywhere. And

more andmore customers take a positive attitude towards advertising that plays

animperative part in making them aware of the worth of the product or

it is inevitable that some advertisement may exert negative impact on us.

Therefore,I believe that we should keep a clear mind of all the advertisements.

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In our dailylife, a vast majority of people have enjoyed the advantages and the

conveniencethat advertisements have brought about to them. This is in agreement

with thePerspective One which acknowledges that advertisements can help

individualsmake correct consumption decisions. Surrounded by an overwhelming

variety ofgoods, consumers really need a helpful counselor who can tell them

which onesare really useful and where they can be bought. Thus in result,

advertisingserves as the best helper in making people well aware and constantly

informed ofthe new products available in the market. This not only enriches

theirknowledge about the latest innovations in many fields, but also lets them

knowthe differences among various products easily via advertisements.

Thereforegood advertisements can guide us in finding suitable goods and services

that weneed as well as save us the time and money we may spend finding

information ofnew products if there were no advertisements.

However, itshould be noted that advertisements may also have negative

influences on ourdaily lives by way of, for example, misleading customers to make

irrationaldecisions just as the Perspective Three states. Obviously, deceptive

anddramatized advertising may create a non-existent need and

unrealisticexpectations among consumers, which can be attributed to the fact that

theadvertisers exaggerate the benefits of the merchandise they want to sell

inorder to gain more profits. In such circumstance, those who fail to have asober

mind are more prone to become a sacrifice to such advertising,irrationally buying

unnecessary goods and wasting their money. This is why I firmlyapprove of the

Perspective Two which advocates that customers should be more sensibleto make

clear and prudent judgments about the information of and

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foremost, a clear mind can never tend to misinterpret the messagesconveyed in

ads and correctly distinguish between the correct and misleadinginformation in

advertisements. Besides, since we live in an era of informationexplosion and

advertising is an important component of this, we should not bebrainwashed by

various advertisements and blindly follow the consumption trendwhich often turns

out to be insufficient in meeting our needs. More recentresearch has

demonstrated that more than a half of advertising today isspinning out of control,

while the public is still being forced to watch,listen or view. An empirical example

has confirmed that while on their dailyjourney to work or school, people are

unable to ignore those posters, bannersor someone who is trying to sell or inform

them of something. In suchcircumstance, a sensible person clearly know his

different consumption needsfrom others so that he cannot simply follow the

shopping trend or the adsinformation blindly. So only those with clear minds can

effectively filterthose useless information.

In conclusion,the impact of advertising on society and our daily lives is a

highly controversialtopic. Although advertisements can help consumers find new

and useful productinformation, it still cannot be neglected that the modern society

is inundatedwith too much advertising than we actually need and there are

countless casesthat advertisements have been enticing us to make irrational

choices. Hence forthis reason, a clear mind and a rational consumption sense are

what it takes toresist the superfluous temptation and see through deceiving

exteriors of thetremendous advertisements that could exert potential negative

effects.