2024年2月16日发(作者：小米13多少钱)

1. Background and Fundamentals 背景和基础知识

2. Trade Fairs & Exhibitions 贸易展和展览会

3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型

4. Fair organizers 展会组织者

5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能

6. Promoting, Launching, and Selling 促销宣传,新产品的发布和销售

7. Assessing, Learning, and Interacting 评估,学习和互动

8. Return on Investment 投资回报

9. Journeying traders 商务旅行者

10. bazaars 集市

11. itinerant locations 流动的场所

12. permanent places 永久的/固定的场所

13. Fair Industry 集市产业

14. a permanent fair centre 永久的交易中心

15. fair 展览会

16. cash-and-carry products 现购自运

17. the Leipzig fair 莱比锡展

18. direct sales 直销

19. Sample Fairs 样品展

20. consumer goods 消费品

21. a specific theme 具体的主题

22. specialized fairs 专业展

23. temporary marketplaces 临时交易场所

24. sales and marketing tools 销售和营销工具

25. communications media 沟通媒介

26. market events 市场活动

27. a specific duration 具体的持续时间

28. industry sectors 产业部门

29. sell it on the basis of samples 看样订货

30. trade and business visitors 贸易观众

31. the general public 普通观众/公众

32. UFI =Union of International Fair 国际展览联盟

33. criteria 标准

34. an international trade fair/exhibition 国际展

35. foreign exhibitors 国外参展商

36. exhibitors 参展商

37. foreign visitors 国外观众

38. the manufacturing industry 制造业

39. trade fairs/exhibitions of consumer goods 消费品展

40. the public and end-consumers 公众和终端客户

41. a specialized trade fair/exhibition 专业展

42. a general trade fair/exhibition 综合展

43. a corporate exhibition 公司展

44. virtual fairs 虚拟展

45. physical fairs 实物展

46. the exhibition ground 展览场地

47. the exhibition halls 室内展厅

48. independent organizers 独立主办方

49. exhibition space 展览场地

50. not-for-profit federations or association非盈利联盟或行业协会

51. fairground owners 场馆方

Exhibition Subject 展会主题

Exhibition Concept 展会概念

Exhibition Results 展会结果

Exhibition Profitability 展会收益率

trade associations 贸易行业协会

supporting partner 支持方

product groups 产品组

the frequency of the event 活动频率

the target groups目标群

the terms and conditions for exhibiting 参展合同条款

opening hours, 开放时间

set-up and dismantling times,布展与撤展时间

terms of payment 付款条件

marketing-mix 营销组合

The quantitative criteria 数量标准

the rented area 展台租赁面积

the amount of sold catalogues 会刊销售量

The qualitative criteria 质量标准

the types of exhibitors; 参展商类型

the types of visitors 专业观众类型

The Contribution Margin calculation 贡献边际计算法

variable costs 可变成本

fixed costs 固定成本

The Return On Investment ROI 投资回报率

the "Turnover Profitability" 营业额利润率

the "Capital Turnover" 资本周转率

the annual profitability 年利率

The "Payback Period" 资本回报期

the promotion campaign 行销活动

satisfaction survey 满意度调查

exhibition directories 展会指南

the hall plans 展馆规划

the exhibitors′ manual.参展商手册

the size, the location of the stand 展台的大小和位子

stand construction and transportation companies展台搭建与运输公司

prospective customers 潜在客户

Stand Design 展台设计

the exhibition hall 展厅

Product-oriented positioning concept 产品导向的定位概念

Solution-oriented positioning concept. 解决方案导向的定位概念

Communication & Event-oriented positioning concept. 沟通与活动导向的定位概念

Competition-oriented positioning concept.竞争导向的定位概念

the passive zone attraction 被动区吸引眼球

the active zone acquisition 主动区主动接触客户

the intensive zone negotiation 集中区谈判区

eye-catcher 引人注目的东西

catalogue, brochure, graphic 会刊、手册、图表

layout of the stand;展台布局

Selection of exhibits; 展品的选择

Selection of the exhibition staff; 展台人员的选择

the Participation Costs 参展成本

stand rental, 展台租赁

exhibitor passes 参展证

stand lettering 展台字体设计

give-away 赠品

press folder 媒体资料夹

admission ticket vouchers 门票抵用券

border tax, 边境税

waste disposal 废物处理

follow-up 展后跟踪服务

Direct mailing 直接邮寄

Outdoor advertising 户外广告

Multimedia presentation 多媒体展示

Product/machine demonstration 产品/机器展示