2024年4月1日发(作者：)

六级考试段落匹配训练题及答案

六级考试段落匹配训练题原文

A： Pizza Hut was started in 1958， by two brothers in Wichita， Kansas.

Frank and Dan Carney had the idea to open a pizza parlor. They borrowed

$600 from their mother， and opened the very first Pizza Hut. In 1959，

the first franchise unit opened in Topeka， Kansas. Almost a decade later，

Pizza Hut would be serving one million customers a week in their 310

locations. In 1970， Pizza Hut was put on the New York Stock Exchange under

the ticker symbol PIZ.

B： In 1986， Pizza Hut introduced delivery service， something no

other restaurant was doing. By the 1990s Pizza Hut sales had reached $4

billion worldwide. In 1998， Pizza Hut celebrated their 40th anniversary，

and launched their famous campaign "The Best Pizzas Under One Roof." In

1996， Pizza Hut sales in the United States were over $5 million. Out of

all the existing pizza chains， Pizza Hut had the largest market share，

46.4%. However， Pizza Huts market share has slowly eroded because of

intense competition from their rivals Dominos， Little Caesars and

newcomer Papa Johns. Home delivery was a driving force for success，

especially for Pizza Hut and Dominos.

C： However， this forced competitors to look for new methods of

increasing their customer bases. Many pizza chains decided to diversify

and offer new non-pizza items such as buffalo wings， and Italian cheese

bread. The current trend in pizza chains today is the same. They all try

to come up with some newer， bigger， better， pizza for a low price.

Offering special promotions and new pizza variations are popular today

as well. For example， chicken is now a common topping found on pizzas.

D： In the past， Pizza Hut has always had the first mover advantage.

Their marketing strategy in the past has always been to be first. One of

their main strategies that they still follow today is the diversification

of the products they offer. Pizza Hut is always adding something new to

their menu， trying to reach new markets. For example， in 1992 the famous

buffet was launched in Pizza Hut restaurants worldwide. They were trying

to offer many different food items for customers who didnt necessarily

want pizza.

E： Another strategy they used in the past and are still using is the

diversification of their pizzas. Pizza Hut is always trying to come up

with some innovative way to make a pizza into something slightly different

- different enough that customers will think its a whole new product. For

example，lets look at some of the pizzas Pizza Hut has marketed in the

past. In 1983， Pizza Hut introduced their Pan Pizza， which had a guarantee

of being ready to eat in 5 minutes when dining at Pizza Hut restaurants.

In 1993， they introduced the "BigFoot，" which was two square feet of

pizza cut into 21 slices. In 1995， they introduced "Stuffed Crust Pizza，

" where the crust would be filled with cheese. In 1997， they marketed

"The Edge，" which had cheese and toppings all the way to the edge of the

pizza. Currently， they are marketing "The Big NewYorker，" trying to bring

the famous New York style pizza to the whole country.

F： Another opportunity that Pizza Hut has is their new ordering online

system. Anyone with Internet access can order whatever they wish and get

it delivered to their house without even speaking to someone. This program

has just been started， so we do not have any numbers to support whether

or not it will be a success.

G： Lastly， Pizza Hut has always valued customer service and

satisfaction. In 1995， Pizza Hut began two customer satisfaction programs：

a 1-800 number customer hotline， and a customer call-back program. These

were implemented to make sure their customers were happy， and always

wanted to return. In our plan， we will first give a situation analysis

of current and relevant environmental conditions that affect our plan.

Next， we will give a brief analysis of the current fast food industry，

and any trends or changes that might occur in the future.

H： However， the fact that Pizza Hut does have a restaurant to run

is also a weakness. Pizza Hut has higher overhead costs， due to the

restaurant that other competitors dont have to deal with. Another result

of higher overhead costs is higher prices Pizza Hut must charge. Obviously，

Pizza Hut is not the low cost producer. They rely on their quality pizza

and good service to account for their higher prices.

I： An indirect weakness that Pizza Hut has is that they have lost

a lot of their customers and market share due to such intense competition

with competitors. Pizza Huts opportunities are almost endless. They can

increase revenue with their new innovative pizzas， and increase brand

loyalty with good customer service.

J： Pizza Huts number one threats are from their competitors.

Currently， their closest competitor is Dominos Pizza. Dominos main